3 Musketeers (chocolate bar)

3 Musketeers out of the wrapper.

3 Musketeers split in two, exposing the fluffy filling.

3 Musketeers is a candy bar made in the United States and Canada by Mars, Incorporated. It is a chocolate-covered fluffy whipped chocolate bar. The 3 Musketeers Bar was the third brand produced and manufactured by M&M/Mars, introduced in 1932. Originally, it had three pieces in one package, flavored chocolate, strawberry and vanilla; hence the name. Rising costs and wartime restrictions on sugar saw the phasing out of the vanilla and strawberry pieces to leave only the more popular chocolate. Costing five cents when it was introduced, it was marketed as one of the largest chocolate bars available, one that could be shared by friends.

To mark the 75th anniversary of the introduction of the candy bar, Mars introduced 3 Musketeers Mint, the first brand extension, in August 2007. Also in 2007, Mars produced a limited-edition "Autumn Minis Mix" 3 Musketeers. It featured French Vanilla, Mocha Cappuccino and Strawberry. This was followed by Cherry 3 Musketeers for 2008, and Raspberry 3 Musketeers and Orange 3 Musketeers for Easter 2008. Orange was coated in milk chocolate, while the cherry and raspberry were coated with dark chocolate.

Flavor list

• Original 3 bar-Chocolate, 1932–1945
• Chocolate with filling, 1945–present
• Mint, 2007–present
• "Autumn Minis" - Cappuccino, French Vanilla and Strawberry, 2007
• Cherry, 2008
• Raspberry, 2008
• Orange, 2008
• Chocolate Strawberry Brownie, 2008
• Chocolate Brownie Bar (Generation Max series)
• S'Mores Brownie Bar (Generation Max series)
• Truffle Crisp
• Marshmallow, limited edition Minis, Easter 2011 and 2012
• Coconut, 2011
• Hot Chocolate with marshmallow, Christmas 2012

Manufacturing

The candy is made of a whipped nougat filling covered with milk chocolate. The nougat chocolate center is first formed into very large slabs, which are cut to size, and after the centers are formed they are coated with milk chocolate through a process called "enrobing" wherein the centers pass through a continuous flowing vertical "sheet" of chocolate while, at the same time, a rotating, chocolate-covered wheel beneath the mesh belt coats the base of the bar. The bar is then cooled and prepared for wrapping. The candy is made in Chicago, Illinois; Elizabethtown, Pennsylvania; and Newmarket, Ontario.

The nougat chocolate center is made by whipping egg whites until they are light and frothy. Sugar syrup is then added, stabilizing the foam and creating "frappé." Other flavoring ingredients are then added to the frappé to create specific flavors.

Marketing

3 Musketeers was advertised on television on the 1950s-era Howdy Doody show, along with a song that Buffalo Bob Smith encouraged children to sing.

In the mid-late 1990s, the bar's advertisements also featured three men dressed as the legendary Three Musketeers to market the "45% less fat" campaign. The product's original slogan of "Big on Chocolate!" was expanded in these advertisements to "Big on Chocolate, Not on Fat!"

Most recently, the 3 Musketeers bar has been advertised in television spots which featured women. The candy bar is promoted as a "Nice, Light Snack" which features "45% less fat" than other chocolate bars.

Packaging

Today, 3 Musketeers comes in seven package varieties: Standard bar, 2 To Go, Minis, Fun Size, Mint, Mint Minis, 100 Calorie bar.

International

In Europe, the 3 Musketeers brand name was used for the French version of the Curly Wurly candy bar in the 1970s and 1980s.

See also

• Milky Way (chocolate bar), the British equivalent.
• List of chocolate bar brands

External links

• Official website