Anders Gronstedt
Anders Gronstedt, Ph.D. (born October 6, 1965) is a Swedish-born American author, public speaker and entrepreneur. He is an advocate of transmedia storytelling and game-based learning and president of the Gronstedt Group.[1][2]
Background and career
Gronstedt received his MBA from the Stockholm School of Economics and his Ph.D. in Journalism and Mass Communication from the University of Wisconsin-Madison, in 1994.[3]
He was an Assistant Professor in Marketing at the University of Colorado at Boulder 1994-97.[4]
In 1997, he founded the Gronstedt Group. As president of this firm, he helps global companies like Google, Intuit, GE, United Healthcare, Deloitte, Dell, Avaya, American Eagle Outfitters, Microsoft, Kimberly-Clark, and government clients like the U.S. Department of Transportation and the City of New York improve performance with next-generation digital simulations, gaming, and immersive 3D virtual worlds.[5]
Publications
In 2000, Gronstedt wrote the book The Customer Century, based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox about how to integrate communications.[6]
His 2007 Harvard Business Review article chronicles how companies like EMC and IBM use podcasting to train employees.[7]
Gronstedt has written three ATD Infoline monograms:
- Basics of Pod Casting (May, 2007)[8]
- Training in Virtual Worlds (March, 2008)[9]
- Learning Through Transmedia Storytelling (January, 2014) with Marc Ramos[10]
Gronstedt wrote two chapters in The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition,[11] and one chapter in The Gamification of Learning and Instruction Fieldbook: Ideas into Practice.[12]
References
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External links
- Gronstedt Group web site
- Video interview with Anders Gronstedt about gamification and transmedia storytelling.
