Artcraft Fluorescent Lighting Corporation

Artcraft Fluorescent Lighting Corporation

File:AFLC-1940s-logoscropped-media-2.jpg
Type	Private
Industry	Lighting (#2 in the nation- Fluorescent Fixtures - approx. 1940-1954)
Founded	1940 - 2002 (62 years)
Headquarters	Brooklyn, New York City, New York, United States
Number of locations	New York, NY, Philadelphia, PA, Washington, DC
Area served	United States (mostly east of the Mississippi)
Key people	Louis Levy, President
Products	Fluorescent Fixtures, Neon Signs, Electric Fans
Revenue	US$, $50 million annually - in 2002 terms. (In 1947, $2 million per annum )
Number of employees	200 approximately

Artcraft Fluorescent Lighting Corporation was one of the three most influential business forces in fluorescent lighting fixture development and production in the United States from the public introduction of the fluorescent lamp at the 1939 World's Fair. Artcraft announced a slimline ballast and showcase striplight fixture in 1946. They were the 1st to mass-manufacture the striplight/showcase fluorescent lamp fixture.

Louis Levy started the business from money earned by assembling radios when he was about 20 years old. He was very intuitive. Louis Levy and Max Wittenberg started the Artcraft Fluorescent Lighting Corporation about 1940. Mr. Wittenberg managed the business, sales, and accounting office and Mr. Levy managed the manufacturing, fixture development, and production department. Fluorescent lighting was very new to consumers, businesses, and professionals, who were familiar with incandescent lighting. The transition to this newer form of lighting was not easy.

The benefits of fluorescent lighting were lower operating costs, more light for the same power input, and less maintenance. The idea took hold. The company had over 200 employees at the factory and branch offices. Starting about 1959, neon signs also were manufactured. The company began selling fixtures in the New York City area. They opened showroom offices in Manhattan, and then in Washington, DC and Philadelphia, PA about 1947, and began making and selling display cases and electric fans. Some customers opted for being on the installment plan, which was a growing trend then. Sales and manufacturing skyrocketed by the mid-1950s east of the Mississippi, and many other companies were beginning to make fixtures. Max Wittenberg died in the late 1950s and Mr. Levy continued operations with a new partner until about 1968 when he sold the corporation. He was interested in going into the finance business. The company remained in existence until about 2002 in Brooklyn, NY.

[1948 Advertisements in Electrical Consultant magazine]

The corporation grew over time and was at its pinnacle in 1952. Artcraft received the prestigious "AAA" Dun & Bradstreet rating many times. Fewer than 10% of US corporations ever attain that status. While overseeing Accounts Payable, Accounts Receivable, Payroll, Profit & Loss Statements, banking correspondence, extension of credit to customers together with two full-time accountants and five to seven bookkeepers and support staff, among other duties, it was apparent the corporation was a profitable entity with Louis Levy and Max Wittenberg being the sole owners. Company stock offerings were becoming popular, and issuance began with the employees yet not on the major exchanges. Very few businesses had that credit rating for an extended duration, analogous to a 5A, ER3, 1 rating today.

File:Macy's - Columbus, Ohio (lighted display case).jpg

Macy's - Columbus, Ohio - display case lighting (a previous client of Artcraft Fluorescent Corp.), from Bleted, Wikimedia Commons, Retrieved, December 14, 2014, dated 12-14-2014

Seagram Building - New York - (a Lightolier client) architects: Mies van der Rohe and Philip Johnson, Above picture, Seagrams Building, from dandeluca, Wikimedia Commons, Retrieved, April 7, 2011, dated 2008-07-14, www.wikimedia.org

The three top companies from the beginning were, Lightolier, the largest, a division of Royal Philips Electronics, with approximately $500 million in annual sales, followed by Artcraft Fluorescent Lighting Corporation, and Globe Lighting Products, Inc., originating from New York City.

Past officers included: Louis Levy—President, Max Wittenberg—Secretary and Treasurer, Jay Stern—Vice President, Bernard Luger—CFO, Chief Financial Officer, William B-Z. Fishkin—General Counsel. Previous locations and operations were at Brooklyn, NY (original factory), New York, NY, Manhattan (showroom), Philadelphia, PA (showroom & sales office), and Washington, DC (showroom & sales office).

References

(previous editions published under title: IES lighting handbook)