Article video marketing
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Article video marketing is a new type of internet marketing and advertising in which business create 2-5 minute short videos about specific topics using content from articles and other text sources. The videos are then uploaded to various video sharing websites like YouTube for distribution and exposure.
Converting articles into videos
There are several ways to turn articles into videos. The most traditional way is by creating a powerpoint presentation of the original article, which is basically transforming the article text into an animated slideshow. Relevant pictures are then added to the slideshow and voice is recorded over each slide to create a voice-over narration for the video. Finally, the presentation is recorded using a screen capture software like Camtasia and the slideshow is now turned into a video that can be uploaded to a video sharing site like YouTube for sharing.
Advantages
Article video marketing is an extension of Article marketing but serves as an alternate medium for businesses to convey their message to a wider audience, and get more exposure. Being an audio-visual medium, articles turned into videos also reduce the time required to read the articles.
Video conveys messages better and faster than any other form of content. In fact, Ph.D. & VP Analyst at Forrester Research, James McQuivey calculated that one minute of video is worth 1.8 million words. [1]
Marketers, researches and several stats [2] confirm that article video marketing is going to play an even bigger role in the near future.
Related tools
- Microsoft Powerpoint
- Windows Movie Maker
- Article Video Robot
- PowToon
- iMovie
- AfterEffects
- Google Slide Share
