Serra at the Italian Cultural Institute, 2015
|Born||Barbara G Serra
19 August 1974
|Education||London School of Economics
City University, London
|Occupation||Journalist, news presenter|
|Notable credit(s)||BBC Radio 4, Sky News, Five News, Al Jazeera English|
Serra was born in Milan, with her father native to Sardinia, and her mother from Sicily. From the age on nine, she was raised in Copenhagen in Denmark. As a result of this upbringing she is multi-lingual, speaking: Italian; English; Danish; and fluent French.
In 1993, she moved to the UK to study International Relations at the London School of Economics. She then undertook a Postgraduate Diploma in Broadcast Journalism at the City University, London, to train as a journalist.
Serra's journalistic career started at the BBC, as a researcher. She spent three years working as a producer/presenter for BBC London News and produced on Radio 4's Today programme. She regularly presented EuroNews on BBC Radio Five Live. Her most challenging on-air moment was having to improvise a 5-minute radio bulletin without any scripts due to a technical mishap.
In 2003, she joined Sky News as a reporter, working on both domestic and international assignments. Serra covered a wide range of stories, from the death of Pope John Paul II in Rome, to the Michael Jackson trial in California. In July 2005, as part of a Sky News deal to deliver Five News, she became presenter of the evening News on four nights on Five.
Serra joined Al Jazeera English in April 2006 as part of its launch-team, based in its London office. Having started as a London-based European reporter, she now works primarily as a London anchor on the flagship programme Newshour. She also presents the programmes People & Power and Streetfood Palermo. Since September 2007, she has co-presented on Italian state TV RAI, on a weekly programme called TV Talk from the Al Jazeera studios in London.
- Al Jazeera International announces Barbara Serra AME Info, 3 April 2006