Broadway at the Beach

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Broadway at the Beach
BATBMB.jpg
Location Myrtle Beach, South Carolina, USA
Opening date 1995
Developer Burroughs & Chapin
Owner Burroughs & Chapin Company
No. of stores and services 150+
Parking 5,000+
Website http://www.broadwayatthebeach.com/

Broadway at the Beach is a shopping center and entertainment complex located in Myrtle Beach, South Carolina. Broadway at the Beach is owned and operated by Burroughs & Chapin Company, Inc. The $250 million attraction is set on 350 acres (1.4 km2) in the heart of Myrtle Beach and features three theaters, over 20 restaurants and over 100 specialty shops as well as attractions, nightclubs, and hotels, all surrounding the 23-acre (93,000 m2) Lake Broadway. Broadway at the Beach receives upwards of 14 million visitors annually.

History

Burroughs & Chapin Co. Inc., which developed and owns Broadway at the Beach, announced plans for the entertainment complex in 1993. Construction began the next year, with a grand opening on July 4, 1995, in an opening ceremony attended by officials such as Representative Strom Thurmond and Governor Mark Sanford.[1] Hard Rock Cafe and Palace Theatre were the first big anchors in the complex. The first construction stage built a horseshoe from Celebrity Square to the “Generations at Play” fountain on the east side of the complex. After the initial stage was successful, officials kept adding stores, attractions and a hotel. The popularity of the entertainment complex led the city to pave Robert M. Grissom Parkway - formerly Central Parkway – and allowed for a “center city redevelopment TIF” for improvements to Booker T. Washington area infrastructure. The popularity of Broadway at the Beach also spurred new development along U.S. 17 Bypass. In November 1996, a Planet Hollywood opened across the street from the main complex in a district named "Lakeshore at Broadway"; thousands attended a grand opening party in 1997 featuring celebrities such as Bruce Willis, Jennifer Love-Hewitt, Will Smith and others.[2]

In October 2010, Legends in Concert held its last show in nearby Surfside Beach before moving to the Broadway at the Beach location in March of 2011.[3] WonderWorks, described as "a science attraction housed in an upside-down building",[4] opened April 4, 2011.[5] On April 1, 2012, Backstage Mirror Maze and The Vault Laser Maze opened. The maze attraction recalls an actual bank robbery in Times Square from the 1930s.[6]

2015 Closures

Following Labor Day weekend in 2015, both Planet Hollywood and MagiQuest closed their doors; the iconic globe-shaped Planet Hollywood building was demolished the following month.[7] Around the same time, several clubs in the Celebrity Square district, including Revolutions and Carlos'n Charlie's announced that they would close in November. The news of the closures and the lack of information from Burroughs & Chapin led to backlash from locals,[8] as well as rumors that the company was trying to get rid of the adult-oriented attractions altogether in favor of more family-oriented attractions.[9]

Attractions

Heroes Harbor at Broadway at the Beach in June 2006

The complex is divided into several distinct zones named New England Fishing Village, Caribbean Village, Charleston Boardwalk, Heroes Harbor and Celebrity Square, a New Orleans-themed nightclub district that stays open later than the rest of the districts. The complex is home to many attractions, such as the Carmike Cinemas Broadway 17, Ripley's Aquarium, Palace Theatre, Legends In Concert, WonderWorks, Hollywood Wax Museum and the Pavilion Nostalgia Park, which features rides from the former Myrtle Beach Pavilion. The complex contains three hotels, a Hampton Inn located inside the complex, and a Fairfield Inn and Holiday Inn Express located across 29th Avenue north in a section named Lakeshore at Broadway.

Among the complex's notable restaurants are Hard Rock Café, Johnny Rockets, Jimmy Buffett's Margaritaville, Señor Frogs, and KISS Coffeehouse.(KISS Coffeehouse closed Dec. 2013.) Notable retail destinations include Ron Jon Surf Shop, Retro Active, Fresh Produce, IT'Sugar, Yankee Candle, and Build-A-Bear Workshop.

References

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External links

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