Bullshit

This article is about the expletive. For other uses, see Bullshit (disambiguation).

Bullshit (also bullcrap) is a common English expletive which may be shortened to the euphemism bull or the initialism BS. In British English, "bollocks" is a comparable expletive, although "bullshit" is more common. It is mostly a slang profanity term meaning "nonsense", especially in a rebuking response to communication or actions viewed as deceiving, misleading, disingenuous, unfair or false. As with many expletives, the term can be used as an interjection or as many other parts of speech, and can carry a wide variety of meanings.

It can be used either as a noun or as a verb as in the question "are you bullshitting me?". While the word is generally used in a deprecating sense, it may imply a measure of respect for language skills, or frivolity, among various other benign usages. In philosophy, Harry Frankfurt, among others, analyzed the concept of bullshit as related to but distinct from lying.

Outside of the philosophical and discursive studies, the everyday phrase bullshit conveys a measure of dissatisfaction with something or someone, but often does not describe any role of truth in the matter.

Etymology

"Bull", meaning nonsense, dates from the 17th century, while the term "bullshit" has been used as early as 1915 in American slang, and came into popular usage only during World War II. The word "bull" itself may have derived from the Old French boul meaning "fraud, deceit". The term "horseshit" is a near synonym. The South African English equivalent is "bull dust".

The earliest attestation mentioned by the Concise Oxford English Dictionary is in fact T. S. Eliot, who between 1910 and 1916 wrote an early poem to which he gave the title "The Triumph of Bullshit", written in the form of a ballade. The word bullshit does not appear in the text of the poem, and Eliot himself never published the poem.

As to earlier etymology the Oxford English Dictionary cites bull with the meaning "trivial, insincere, untruthful talk or writing, nonsense". It describes this usage as being of unknown origin, but notes that in Old French, the word could mean "boul, boule, bole fraud, deceit, trickery; mod. Icel bull 'nonsense'; also ME bull BUL 'falsehood', and BULL verb, to befool, mock, cheat."

Although there is no confirmed etymological connection, it should be noted that these older meanings are synonymous with the modern expression "bull", generally considered and used as a contraction of "bullshit"

Another proposal, according to the lexicographer Eric Partridge, is that the term was popularised by the Australian and New Zealand troops from about 1916 arriving at the front during World War I. Partridge claims that the British commanding officers' placed emphasis on bull; that is, attention to appearances, even when it was a hindrance to waging war. The foreign Diggers allegedly ridiculed the British by calling it bullshit.

In the philosophy of truth and rhetoric

Assertions of fact

"Bullshit" is commonly used to describe statements made by people more concerned with the response of the audience than in truth and accuracy, such as goal-oriented statements made in the field of politics or advertising. On one prominent occasion, the word itself was part of a controversial advertisement. During the 1980 U.S. presidential campaign, the Citizens Party candidate Barry Commoner ran a radio advertisement that began with an actor exclaiming: "Bullshit! Carter, Reagan and Anderson, it's all bullshit!" NBC refused to run the advertisement because of its use of the expletive, but Commoner's campaign successfully appealed to the Federal Communications Commission to allow the advertisement to run unedited.

As a form of propaganda

The backcronym Biased Unverifiable Lax Logical Substantiation of Hegemonic Ideological Truths was created to describe a form of novel propaganda that has developed in the workplace. The ease of data collection emerging from the IT revolution and a lack of control on its use has led to the widespread adoption of this propaganda tool. This focuses upon the questionable use of data by workplace managers to give ‘rationales’ or ‘evidence’ to what are essentially opinions and ideology. The essay/artwork notes how this form of propaganda contradicts traditional forms of propaganda which utilized emotionally evocative imagery to overcome rational thought. This form of propaganda uses lax data analysis to overcome emotional thought. i.e., when management provide supposed data to support unpopular decisions. The term Unverifiable in the acronym refers in great part to the 'bullshit law of asymmetry' referred to below. The author suggests the backcronym brings the idea of this form of propaganda back to earth and is an exercise in bringing working-class common speech into academic discourse rather than excluding it. Concerned about the rise of bullshit in the workplace, the author wished to provide workers with a means to label such behavior as 'bullshit' when they saw it by legitimizing the term with a clear definition.

Harry Frankfurt's concept

In his essay On Bullshit (originally written in 1986, and published as a monograph in 2005), philosopher Harry Frankfurt of Princeton University characterizes bullshit as a form of falsehood distinct from lying. The liar, Frankfurt holds, knows and cares about the truth, but deliberately sets out to mislead instead of telling the truth. The "bullshitter", on the other hand, does not care about the truth and is only seeking to impress:

It is impossible for someone to lie unless he thinks he knows the truth. Producing bullshit requires no such conviction. A person who lies is thereby responding to the truth, and he is to that extent respectful of it. When an honest man speaks, he says only what he believes to be true; and for the liar, it is correspondingly indispensable that he considers his statements to be false. For the bullshitter, however, all these bets are off: he is neither on the side of the true nor on the side of the false. His eye is not on the facts at all, as the eyes of the honest man and of the liar are, except insofar as they may be pertinent to his interest in getting away with what he says. He does not care whether the things he says describe reality correctly. He just picks them out, or makes them up, to suit his purpose.

Frankfurt connects this analysis of bullshit with Ludwig Wittgenstein's disdain of "non-sense" talk, and with the popular concept of a "bull session" in which speakers may try out unusual views without commitment. He fixes the blame for the prevalence of "bullshit" in modern society upon anti-realism and upon the growing frequency of situations in which people are expected to speak or have opinions without appropriate knowledge of the subject matter.

Several political commentators have seen that Frankfurt's concept of bulllshit provides insights into political campaigns. Jeet Heer, a senor editor at The New Republic, has employed Frankfurt's analysis to explain Donald Trump's many false campaign statements and Trump's lack of concern when challenged on those statements. Heer notes that Trump often replies by claiming that there is no evidence to demonstrate the truth of his claims—or the rebuttals of his critics. This position "takes us to a post-truth world where Trump’s statements can’t be fact-checked, and… reality is simply what he says." Heer considers that Trump is not a liar, he "is something worse than a liar. He is a bullshit artist."

Gerald Cohen, in "Deeper into Bullshit", contrasted the kind of "bullshit" Frankfurt describes with a different sort: nonsense discourse presented as sense. Cohen points out that this sort of bullshit can be produced either accidentally or deliberately. While some writers do deliberately produce bullshit, a person can also aim at sense and produce nonsense by mistake; or a person deceived by a piece of bullshit can repeat it innocently, without intent to deceive others.

Cohen gives the example of Alan Sokal's "Transgressing the Boundaries" as a piece of deliberate bullshit. Sokal's aim in creating it, however, was to show that the "postmodernist" editors who accepted his paper for publication could not distinguish nonsense from sense, and thereby by implication that their field was "bullshit".

In everyday language

Outside of the academic world, among natural speakers of North American English, as an interjection or adjective, bullshit conveys general displeasure, an objection to, or points to unfairness within, some state of affairs. This colloquial usage of "bullshit", which began in this 20th century, does not assign a truth score to another's discourse. It simply labels something that the speaker does not like and feels he is unable to change.

Bullshit asymmetry principle

Publicly formulated the first time on January 2013 by Alberto Brandolini, an Italian programmer, the Bullshit Asymmetry Principle (also known as Brandolini’s law) states that:

The amount of energy needed to refute bullshit is an order of magnitude bigger than to produce it.

It became especially popular after a picture of a presentation by Brandolini at XP2014 on May 30, 2014 was posted on Twitter.

Similar thoughts were formulated in the past but they mostly focused on the speed of propagation of bullshit, whereas Brandolini's statement focuses on the difficulty of debunking it.

See also

• Chicken shit
• Confabulation
• Humbug
• Tall tale
• Not even wrong
• Waffle (speech)
• Bullshit bingo

References

Bibliography

• Eliot, T. S. Inventions of the March Hare: Poems 1909-1917 (Harcourt, 1997) ISBN 0-15-100274-6
•  — Harry Frankfurt's detailed analysis of the concept of bullshit.
• Holt, Jim, Say Anything, one of his Critic At Large essays from The New Yorker, (August 22, 2005)
•  — Halifax academic Laura Penny's study of the phenomenon of bullshit and its impact on modern society.
• Weingartner, C. (1975). Public doublespeak: every little movement has a meaning all of its own. College English, Vol. 37, No. 1 (Sep., 1975), pp. 54–61.