Cars.com
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| 200px
Cars.com main page as of January 28, 2013
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| Web address | cars.com |
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| Slogan | "All Drive. No drama." |
| Commercial? | Yes |
| Available in | English |
| Owner | TEGNA Digital |
| Launched | June 1998 |
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Alexa rank
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 1,386 (April 2014[update])[1] |
Cars.com is a website which was launched in June 1998. It is the second largest automotive classified site, second to only Autotrader.com.[2] Its headquarters are located in Chicago, Illinois.[3] The editor-in-chief is Patrick Olsen[4] and the President is Alex Vetter.[5]
A 2003 Library Journal survey of automobile-related websites described cars.com as "the most complete car sales megasite", noting staff-written reviews that "are signed, dated, detailed, and richly illustrated".[6] In 2004 the website announced a partnership with Kelley Blue Book and commenced national advertising.[7][8] In October 2007, it announced plans for its largest marketing campaign ever in early 2008.[9] In the same month, Yahoo! announced plans to receive listings from Cars.com for their Yahoo! Autos service.[10]
Cars.com was previously owned by Classified Ventures, LLC, a joint venture between Gannett, The McClatchy Company, Tribune, Graham Holdings, and A.H. Belo. On August 5, 2014, Gannett announced that it would buy out the remaining stakes in Classified Ventures it did not already own, for $2.5 billion.[11][12][13][14][15]
Marketing
Cars.com has regularly advertised during the Super Bowl, screening adverts in consecutive years.[16][17][18][19]
Television
Since July 1998, Cars.com has been in partnership with Tom and Ray Magliozzi of Car Talk[20] and the website includes a Cartalk advice section.[6]
Cars.com also partners with MotorWeek on PBS to provide online access to MotorWeek reviews.[21]
References
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- ↑ 6.0 6.1 Caroline Gilman, "Web Watch: Cars", Library Journal, January 15, 2003.
- ↑ Lua error in package.lua at line 80: module 'strict' not found. Excerpts available at Google Books.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
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- ↑ Tim Nudd, "Cars.com to Get Overly Dramatic in Super Bowl Ad From Mcgarrybowen", Adweek, January 22, 2013.
- ↑ Cars.com Super Bowl Commercial, "Bring OUt Your Confident You"
- ↑ Cars.com Cares
- ↑ Tim Nudd, "Cars.com's Super Bowl Ad Stars a Man and His Excitable Appendage", Adweek, January 26, 2012.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
