Cartoonito

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Cartoonito
File:Cartoonito - Logo 2021.svg
Product type <templatestyles src="Plainlist/styles.css"/>
Owner Warner Bros. Discovery
Country United States (block)
Latin America (network)
United Kingdom (network and block)
Ireland (network)
Italy (network)
Nordic countries
France
(2011–13; TBA)
Spain (network)
(2011–13; TBA)
Portugal
Turkey
Middle East
Africa
Japan
Southeast Asia
Taiwan
South Korea
South Asia (upcoming block)
Oceania (upcoming block)
Related brands <templatestyles src="Plainlist/styles.css"/>

Cartoonito is a brand name used by Warner Bros. Discovery for a collection of television networks and programming blocks that target preschool-age children. The name is formed from 'cartoon', combined with the Spanish suffix 'ito', meaning 'small'.

As of 2022, Cartoonito-branded channels exist in the United Kingdom (its original flagship service), Italy, and Latin America, while branded blocks currently air on Cartoon Network in the Middle East, Turkey, the United States, Japan,[1] Southeast Asia, Taiwan,[2] and South Korea,[3] as well as Boomerang in the Nordics,[4][5] Portugal,[6][7] Africa,[8] and Southeast Asia. Cartoonito will launch in Australia and New Zealand in early July 2022 and in South Asia later in the year.[3]

Background

Precursors (1996–2006)

Educational block (1996–2002)

In 1996, Cartoon Network decided to create a Sunday morning block of preschool programs. The series featured Big Bag, a live-action/puppet television program made by the Children's Television Workshop (known for Sesame Street), Small World, a children's animated anthology show/variety show, and Cave Kids (a Hanna-Barbera-produced cartoon spin-off starring Pebbles and Bamm-Bamm).[citation needed]

Small World aired in several countries (except Japan, China, and Korea) and syndicated many of their respective shows. Cave Kids only ran from September to November of that year. However, Big Bag ran until 1998, while Small World ran until c. 2002 before HBO's deal with Sesame Workshop.[citation needed]

In 1997 (just the year after the merger of Turner Broadcasting System with Time Warner), Warner Bros. Animation announced Baby Looney Tunes, an original preschool series inspired by a line of pre-existing merchandise and had finished production by January 2001 with its pilot aired on 3 June of that year. Once the pilot proved a success, work on Baby Looney Tunes resumed, and it premiered on the Kids' WB block 28 July 2001.[9][10] However, the series officially ran on Cartoon Network from 2002 to 2005, while continuing its original run international until 16 October 2006.[11]

Tiny TV (2003–2006)

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Main article: Tiny TV

In 2003, Cartoon Network's Indian counterpart introduced Tiny TV, a weekday morning block of acquired preschool cartoons such as Bob the Builder, Kipper, Noddy, and Oswald. By 2006, it had expanded to Cartoon Network and Boomerang channels in Australia, Southeast Asia, and Latin America. Each block carried its own lineup of programs, with only a few shared between feeds. Tiny TV was discontinued internationally in 2007, but was temporarily revived on POGO (a sister channel to Cartoon Network India) in 2010.[12]

Tickle-U (2005–2006)

On August 22, 2005, Cartoon Network USA debuted Tickle-U, the network's first official attempt at weekday-morning preschool programming block. The block aired 2 hours from 9am to 11am.[13][14] Programs on the lineup included Firehouse Tales (the only original series), Gerald McBoing-Boing, Harry and His Bucket Full of Dinosaurs (both from Teletoon/Treehouse TV), and British series such as Gordon the Garden Gnome, Little Robots, and Peppa Pig and Yoko! Jakamoko! Toto!. Which some were re-dubbed for American audiences. The block came under fire by the CCFC, which criticized its marketing strategies.[15][16]

It featured domestic and foreign-imported series targeted at preschool-age children like its competitors Nick Jr. (on Nickelodeon) and Playhouse Disney (now Disney Junior on Disney Channel). The hosts were two animated CGI characters: a red butterfly-like creature named Pipoca and a yellow rabbit-like creature named Henderson.

The promos for the shows featured on the block had Tickle-U branding and the mascots of the block were all replaced by shots of the main view of the City of Townsville from The Powerpuff Girls (which was taken from Cartoon Network's on-air presentation from 2004–2007).[17][18]

History

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Main article: Cartoonito (British and Irish TV channel)

Launch (2006–2011)

The first variant of the original logo was used from 2006 to 2018. The eye dots were originally purple.

On 4 September 2006, Cartoon Network Too debuted a new programming block called Cartoonito, running from 6:00 a.m. to 3:00 p.m. daily. The series featured in Cartoonito was acquired from countries worldwide and was available in both English and French. The block was later spun off into a separate channel on 24 May 2007, as Cartoonito expanded its broadcast hours by taking the whole daytime slot formerly given to Cartoon Network Too. In turn, Cartoon Network Too became a 24-hour channel replacing Toonami UK's former channel space. From September 2009 to March 2010, a morning Cartoonito block aired on Boomerang until its launch on Virgin Media.[citation needed]

Brand rollout (2011–present)

File:Cartoonito 2018.png
The second variant of the original logo was used from 2018 to 2022. The eye dots were black.

In May 2011, Turner Broadcasting System EMEA announced a rollout of the Cartoonito brand across Europe, the Middle East, and Africa; under the arrangement, programming blocks would launch on Cartoon Network or Boomerang channels in that region.[19]

Cartoonito launched as a morning block on Cartoon Network Arabic in the Middle East on 4 September 2011, broadcasting seven days a week. Simultaneously, Cartoonito was also available in English in the Middle East via another morning block on the pan-European feed of Boomerang. Both blocks ended on 1 January 2014 (Boomerang) and on 1 April 2014 (Cartoon Network), but the Arabic Cartoon Network would reintroduce Cartoonito on 24 March 2019, now airing Sunday through Thursdays at 9:30 KSA Local Time.

In Italy, Cartoonito was launched as a 24-hour channel on 22 August 2011.

In Spain, Cartoonito was launched as a 24-hour channel on 1 September 2011 replacing the Spanish version of Boomerang, as part of Turner Broadcasting System EMEA plans to roll out the brand across Europe, the Middle East and Africa. The move also increased Cartoonito's distribution to 125 million homes in 112 territories.[20] On June 30, 2013, the channel was shut down alongside the Spanish feed of Cartoon Network.

On 1 December 2012, Cartoonito launched in the Asia Pacific and the Philippines through SkyCable. Cartoonito is available as part of its Metropack and on an a la carte basis via Skycable Select.[21] Cartoonito was replaced by Boomerang on 1 January 2015.

On 15 January 2018, Cartoonito UK relaunched as a 24-hour channel.[22]

Global re-introduction (2021–present)

After the announcement of Batwheels on 6 October 2020, Warner Bros. Global Kids, Young Adults and Classics president Tom Ascheim implied about plans for Cartoon Network to attract a preschool audience. In a 5 February 2021 interview with Kidscreen, Ascheim revealed that Cartoon Network would be expanding its programming offerings to include series aimed at families, girls, and preschool children.[23]

Americas

United States

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Main article: Cartoonito (American programming block)

On February 17, 2021, WarnerMedia announced the official launch of Cartoonito in the United States on Cartoon Network as a programming block and streaming service HBO Max.[24] Launch programming included 20 new series, with many also appearing on HBO Max. Partnerships also encompassed acquired broadcasting rights to Thomas & Friends: All Engines Go, a reboot of the original Thomas & Friends series.[25] The block officially launched on September 13, 2021, and initially ran for 8 hours (6:00 a.m. to 2:00 p.m. ET/PT) on weekdays and 2 hours (6:00 a.m. to 8:00 a.m. ET/PT) on weekends.[26] It ultimately settled with 5 hours on weekdays and none on weekends.[27]

Latin America

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Main article: Cartoonito (Latin American TV channel)

In October 2021, Sky Brasil announced that Cartoonito would be launching in Brazil on 1 December 2021, replacing Boomerang.[28] A few days later, the Argentine pay television service Telered announced the replacement of Boomerang to Cartoonito for the rest of Latin America on the same date.[29]

EMEA (Europe, Middle East, and Africa)

In May 2021, WarnerMedia UK and EMEA announced plans to relaunch Cartoonito within their region.[30][31]

Rebrand in the UK & Ireland

On 1 February 2022, the British and Irish Cartoonito channel adopted the worldwide rebrand.[32] Additionally, starting on 1 March 2022, a weekday hour-long Cartoonito block aired from 9:00 a.m. to 10:00 a.m. on sister channel Cartoon Network.[33]

Rebrand in Italy

On 5 June 2022, the Italian Cartoonito channel adopted the worldwide rebrand, officially retiring the old mascots along the way.[34]

Other EMEA regions

In the Nordics, Cartoonito launched as a programming block on Boomerang on 1 February 2022.[4][5]

On 6 February 2022, Cartoonito MENA rebranded with a new look alongside. It's currently unconfirmed it this will expand across its sister service alongside Cartoon Network Africa.

Beginning on 7 February 2022, the Cartoonito blocks on Cartoon Network Arabic and Cartoon Network Turkey adopted the rebrand.[35][36]

In Portugal, a morning and afternoon Cartoonito block launched on Boomerang on 21 February 2022.[6][7]

In Africa, a morning Cartoonito block relaunched on Boomerang on 4 April 2022.[8]

APAC (Asia-Pacific)

East and Southeast Asia

In Japan, the Cartoonito block was launched on 1 March 2022 on Cartoon Network for daily mornings.[37][3]

In Southeast Asia, Hong Kong, Taiwan and Korea, Cartoonito relaunched as a programming block to TV Channel on 28 March 2022 on Cartoon Network. It offers a modern approach to preschool programming, built to support each child’s unique potential with its educational framework called “Humancentric Learning”.[38][39] It will also launch in South Asia in latter half of 2022.[3]

On 2 May 2022, Southeast Asia relaunched same by Cartoon Network for the sister channel Boomerang Asia.

Oceania

Cartoonito will launch in Australia and New Zealand in early July 2022.[3]

Mascots

The Cartoonitos (2006–present)

From its initial launch, Cartoonito's original CGI mascots included Cuba (a red cube), Lolly (a purple cylinder), Ringo (a green ring), Spike (a blue pyramid), Ting (a pink star), and Bubble (a yellow sphere). Maria Darling voiced Cuba, Lolly, and Ringo, while Shelley Longworth voiced Spike, Ting, and Bubble in the UK. Initially, in the UK, Cuba, Spike and Ting spoke French and taught French phrases to viewers.

The mascots were retired in the UK in February 2022, and in Italy in June 2022, as they adopted the rebranding.

Rebrand (2021–present)

As part of Cartoonito's global reintroduction, the original CGI mascots were retired in favor of four 2D-animated ones. The new mascots are Nito (a cyan square), Glob (a multi-colored glob-like figure), Wedge (a magenta triangle), and Itty (a pink circle).

These characters were exclusive to the US and Latin American feeds in 2021, until the British and Italian feeds adopted them in 2022, thus making them official.

See also

References

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