Cheese puffs
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Cheese puffs in a bowl
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| Origin | |
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| Alternative name(s) | Cheese curls, cheese balls, cheesy puffs, cheese poofs, cheesy poofs, corn curls, corn cheese |
| Place of origin | United States |
| Details | |
| Type | Snack food |
| Main ingredient(s) | Puffed corn, flavoring |
Cheese puffs, cheese curls, cheese balls, cheesy puffs, corn curls, corn cheese are a puffed corn snack / crisp, coated with a mixture of cheese or cheese-flavored powders. Common brands include Pirate's Booty (U.S.), Cheetos (U.S.), Cheez Doodles (Northeastern U.S., Scandinavia), CheeWees (New Orleans, South Central U.S.), Chizitos (Perú), Boliquesos (Perú), Cheezies (Canada), Twisties (Australia), Kurkure (India), Utz (U.S.) Wotsits (U.K.),[1] Curl (Japan) and Chee.Toz (Iran).
They are manufactured by extruding heated corn dough through a die that forms the particular shape. They may be ball-shaped, curly ("cheese curls"), straight, or irregularly shaped. Some are even shaped as animals or other objects. Some cheese puffs are puffy while others are crunchy. A similar snack, puffcorn is made likewise, but without the cheese flavoring.
Contents
History
Cheese puffs were invented in the United States of America in the 1930s; there are two competing accounts. According to one account, Edward Wilson and/or Clarence J. Schwebke of the Flakall Corporation of Beloit, Wisconsin (a producer of flaked, partially cooked animal feed) deep-fried and salted the puffed corn produced by their machines, and later added cheese.[2] He applied for a patent in 1939 and the product, named Korn Kurls, was commercialized in 1946 by the Adams Corporation, formed by one of the founders of Flakall and his sons.[3] Adams was later bought by Beatrice Foods.
Another account claims they were invented by the Elmer Candy Corporation of New Orleans, Louisiana some time during or prior to 1936, at which time the sales manager for Elmer's, Morel M. Elmer, Sr., decided to hold a contest in New Orleans to give this successful product a name. The winning name, "CheeWees", is still being used today by the manufacturing company, Elmer's Fine Foods.
Parodies
The fictitious brand of cheese puffs called "Cheesy Poofs" appears regularly in the animated television series South Park, and the Frito-Lay company made a limited run of the snack in August 2011.[4]
The 2014 book, Diary of a Wimpy Kid: The Long Haul mentions a brand of cheese puffs titled Cheese Curls.
The fictitious brand of cheese puffs called "Cheezy Dibbles" is one of the main running jokes of the 2014 film Penguins of Madagascar.[5]
See also
References
- ↑ Deirdre S. Blanchfield, How Products Are Made: An Illustrated Guide to Product Manufacturing, Gale, 2002, ISBN 0-7876-2444-6, p. 70
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