Cluett Peabody & Company

Cluett Peabody & Company, Inc.
U.S. National Register of Historic Places
Location	Leominster, Massachusetts
Coordinates
Built	1902
Architect	Unknown
Architectural style	Colonial Revival, Other
NRHP Reference #	89000439
Added to NRHP	June 8, 1989

Cluett Peabody & Company, Inc. once headquartered in Troy, New York, was a longtime manufacturer of shirts, detachable shirt cuffs and collars, and related apparel. It is best known for its Arrow brand collars and shirts and the related Arrow Collar Man advertisements (1905–1931). It dates, with a different name, from the mid-nineteenth century and was absorbed by Westpoint Pepperell in the 1980s. The Arrow name is still licensed to brand men's shirts and ties.

The company manufactured shirts and collars in a historic building at 123 First Street in Leominster, Massachusetts.

The building was constructed in 1902 and added to the National Register of Historic Places in 1989.

History

In 1851, Maullin & Blanchard, manufacturers of collars, began operations at 282 River Street in Troy, NY. This company was succeeded in 1856 by Maullin & Bigelow, and in 1861 by Maullin, Bigelow, & Co., when Mr. George B. Cluett, a clerk in the company since 1854, became a partner. Upon the dissolution of the partnership in 1862, Joseph Maullin and George B. Cluett formed the firm Maullin & Cluett. On the death of Mr. Maullin in 1863, the firm Geo. B. Cluett, Bros., & Co. was formed.

In 1891, Geo. B. Cluett, Bros., & Co merged with Coon & Co., also of Troy, NY, to form Cluett, Coon & Co., bringing Frederick F. Peabody into the firm. The Cluett, Coon & Co soon became the Cluett, Peabody & Co. in 1899.

Prior to 1919, the principal business for Cluett, Peabody & Co. was manufacturing men's shirt collars. However, beginning in the 1920s the demand for collar-attached shirts grew considerably, while the detached collar business experienced a decline. In 1929 Cluett, Peabody & Co. established a national menswear business under the Arrow brand name. The "Arrow" name gradually grew into a product line that included shirts, collars, handkerchiefs, cravats, pajamas, and underwear for men and boys.

By 1935 Cluett Peabody operated eleven plants, mostly in the Northeast, including a plant at 123 First Street in Leominster, MA. In 1945 sales for Cluett Peabody were $31.3 million, and by 1955 sales had nearly tripled, to $87.4 million.

Cluett, Peabody & Co. was acquired by WestPoint Pepperell, Inc in 1985. Bidermann Industries purchased Cluett, Peabody & Co. from WestPoint Pepperell in 1990. Cluett American Group (Vestar Capital Partners) bought the company in 1998. In 2004, Phillips-Van Heusen Corporation acquired the Arrow brand and the related licensing business from Cluett American Group for approximately $70 million. The remaining elements of the Cluett American Group now operate as Gold Toe Brands (GTB Holding Corp). GTB Holding Corp still holds the trademark licensing rights to the Sanforization process of pre-shrinking fabric, named for its inventor, Sanford L. Cluett, who developed the process for Cluett, Peabody & Co, which he joined in 1919.

See also

• National Register of Historic Places listings in Worcester County, Massachusetts