DWNU
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| City of license | Quezon City, Philippines |
|---|---|
| Broadcast area | Mega Manila, surrounding areas Worldwide (online) |
| Branding | Wish 107.5 |
| Slogan | All Hits 24/7 |
| Frequency | 107.5 MHz |
| First air date | August 31, 1987 (as NU 107) November 8, 2010 (as 107.5 Win Radio) August 10, 2014 (as Wish 107.5) |
| Format | |
| Power | 30,000 watts |
| ERP | 52,000 watts |
| Owner | Progressive Broadcasting Corporation (Breakthrough & Milestones Production International, Inc.) |
| Sister stations | Radyo La Verdad 1350 AM (UNTV Radio) |
| Website | wish1075 |
DWNU, broadcasting as Wish 107.5 (pronounced as Wish 1075), is an FM radio station owned by Progressive Broadcasting Corporation. The station's studios are located at the #907 UNTV Center, EDSA, Brgy. Philam, Quezon City, while its 30kW Nautel transmitter is located at the new UNTV Tower along Sumulong Highway, Antipolo City. Wish 107.5 uses Orban 8500 audio processor for consistent and clean sound output.
In online, Wish 107.5's YouTube channel is the country's #1 Youtube channel by a local FM station with over 22 million views per video in just a year.[1]
Contents
History
NU 107 (1987–2010)
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On August 31, 1987, an unknown radio station started broadcasting at the frequency of 107.5 on the FM band. Playing what was then known as new wave, the station aired for a month, no call letters, no jocks. When they finally announced "This is dwNU, if you're listening, please call..." After mentioning the phone number on air, the phone rang constantly for three hours straight. Back then, its studios were located at Paseo De Roxas in Makati.
DWNU 107.5 FM was the brainchild of radio veteran Mike Pedero and banker/businessman Atom Henares. Born out of the need to come up with a product that would set the standard for good taste in music amongst the youths, NU 107 blasted the airwaves with rock, music that is "dynamic, young, passionate, creative, and always ready to renew itself."
Win Radio (2010–2014)
The station debuted on November 8, 2010 as 107.5 Win Radio after NU 107 signed off for the last time a day earlier. It is managed by Manny Luzon who became the EVP and COO on October 10, 2010.
Luzon originally coined the name "Love Radio" for DZMB in the 80s. Since 2002, it retained its #1 spot among Metro Manila stations. Eventually, he formed UBSI in 1991, created and popularized Energy FM in key provinces beginning in 1996. In 2003, Energy took over DWKY in Manila, immediately becoming a household sensation and in 2008 reaching as far as #2 among Metro Manila stations.
Reformatted as a "more decent mainstream frequency", it distinguishes itself from its competitors through "responsible programming" without playing songs "with double meaning" as is the structure for the masa market.[2][3] Just four months after its debut, it landed at #7 according to the March 2011 KBP Radio Research Council survey.
Last June 26, 2014, Win Radio had its last broadcast for the last time on 107.5 and transferred to 91.5 FM 2 days later.
Wish FM (2014–present)
In 2014, Breakthrough and Milestone Productions Incorporated (BMPI) took over the management of 107.5. The newest station held a soft launching on June 26, 2014. For the time being, it is branded as simply 107.5 playing automated music, stingers, and a radio jingle sung by Gerald Santos (first heard on July 14, 2014) in preparation for the upcoming launch. Initially branded as P.S. FM, the station was launched as 107.5 Wish FM through the "Wish Concert" held last August 10, 2014 at the World Trade Center, Pasay City (unrelated to the New York version). It officially signed on at 9:45 pm, moving its studios from AIC Gold Tower in Pasig City (the frequency's home since NU 107 era) to its current studios in UNTV Center, Quezon City.[4] With the said transfer, BMPI finally occupied all radio and TV platforms of PBC, with all aspects removed from any connection to the defunct UNTV (un-tee-vee) era.
It also unveiled the first Mobile FM radio booth bus, similar to the mobile radio booth used by Radyo La Verdad 1350, during the concert. On October 20, 2014, 107.5 Wish FM was renamed as Wish 1075.[5]
Willy "Hillbilly Willy" Inong was Wish's station manager from its inception until October 11, when he was fired by the management & moved to Retro 105.9 DCG FM. Bryan "T-Bowne" Quitoriano took over his place, being the brain behind all the adjustments and fine tuning of their programming, until he resigned.
On March 28, 2016, Wish 107.5 launched their own television program, "Wish 107.5 TV" which aired every weekday afternoons from 4:30pm until 5:30pm (PST) on UNTV Life and hosted by DJ Jelly Kiss of the program "The Roadshow", together with DJs Faye of "Wishpers of Love", Alice and Princess Leigh of "The Wish List".[6]
PBC FM Stations
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See also
References
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- ↑ ‘Masa’ radio head to rock stations: ‘You can’t serve one menu all day’ | The Manila Bulletin Newspaper Online
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ http://www.wish1075.com/about/
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External links
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1Transmitting outside Metro Manila.
2Technically still active, but with new call letters and different intellectual property. |
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