DeNA

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DeNA Co., Ltd.
Public kabushiki gaisha
Traded as TYO: 2432
Industry Social Gaming, mobile portal, e-commerce, internet advertising, global business
Founded March 4, 1999; 25 years ago (1999-03-04)
Setagaya, Tokyo, Japan
Founder Tomoko Namba
Headquarters Tokyo, Japan
Key people
 Tomoko Namba Founder
Isao Moriyasu CEO
Makoto Haruta CFO
Shuhei Kawasaki Director
Revenue 1.8 billion USD (FY 2012)[1]
Owner Tomoko Namba (13.09%)
Nintendo (10.00%)
Japan Trustee Services Bank (6.61%)
Number of employees
 2108
Subsidiaries see list
Website http://dena.jp/intl/

DeNA Co., Ltd. (株式会社ディー・エヌ・エー Kabushikigaisha Dī-Enu-Ē?) (pronounced "DNA") is a provider of mobile portal and e-commerce websites based in Japan. It owns the Mobage platform, which is one of the most popular cell phone gaming platforms in Japan. It also operates many other services, including a popular e-commerce website DeNA Shopping (formerly: Bidders).

History

  • 1999
    • March: DeNA, Limited founded in Setagaya Ward, Tokyo
    • August: Relocates to Shibuya Ward, Tokyo and incorporates to become DeNA Co.
    • November: Launches the online auction service Bidders
  • 2001
    • February: Launches recycle and reuse information site Oikura
  • 2004
  • 2005
  • 2006
    • February: Establishes a subsidiary Mobakore, launches the mobile gaming site Mobage Town (now Mobage) and mobile shopping site au Shopping Mall
    • May: Establishes a subsidiary, Paygent Co.
    • July: Acquires Airlink Co. and Takimoto Co.
  • 2007
    • February: Transfers to the First Section of the TSE
  • 2008
    • February: Relocates to Yoyogi in Shibuya Ward of Tokyo
    • April: Establishes Niigata Customer Support Center in Bandai, Niigata Prefecture
  • 2009
  • 2010
  • 2011
    • March: Consolidates Mobage Town and Plus+ (ngmoco's social gaming network) into a single global brand, Mobage[2]
    • June: Japan Fair Trade Commission issues a cease-and-desist order against DeNA, finding that it violated article 19 the anti-monopoly act by pressuring or forcing game developers to release titles only for the Mobage platform
    • June: Founder and CEO Tomoko Namba stepped down to focus on her husband's recovery from an illness. Namba remained on the board as a director, with COO Isao Moriyasu being appointed President and CEO as well as general manager of social media, and the former CFO Makoto Haruta becoming the Director and Chairman.[3]。
    • October: Reaches agreement with TBS Holdings to purchase the professional baseball team Yokohama BayStars[4]
    • November: Formally announced intent to acquire a 66.92% stake in Yokohama BayStars Baseball Club, Inc., which operates Yokohama BayStars professional baseball team in Japan's Central League, for 6.5 billion Japanese yen[5] from Tokyo Broadcasting System Holdings, INC. and BS-TBS, INC.[6]
    • November: Following the June 2011 cease-and-desist order, GREE and KDDI file suit against DeNA, claiming 1.5 billion yen in damages
    • December: 11 of the 12 professional baseball club owners approve DeNA's acquisition of the Yokohama BayStars, with Tohoku Rakuten Golden Eagles dissenting. Yokohama DeNA BayStars comes into existence the following day, after transfer of club shares from Tokyo Broadcasting System Holdings.
  • 2012
    • March: Announced partnership with Disney to develop and promote mobile social games.
    • June: DeNA subsidy DeNA-China announced partnership with Chinese social network Renren to bring mobile games to Renren users using DeNA's Mobage social gaming platform.[7]
    • October 23: Released VoIP+messaging service, comm
  • 2013
    • January 10: Announced social music service, "Groovy", along with a music partnership with SonyMusic, Universal Music Group, and several others.
    • January 10: New logo revealed as well as the consolidation of the names of various services, including renaming Bidders as DeNA Shopping and Skygate as DeNA Travel
    • January 10: Introduced the new slogan, "Delight and Impact the World"
    • December 4: Launch of the Manga Box app
  • 2015

Subsidiaries

Mobile games and products

Title, Launch date

  • Mobage – Mobile games platform

2010

2011

  • Blood Brothers

2012

2013

  • Transformers: Legends
  • G.I. Joe Battleground
  • Monster Match

2014

  • Godus
  • Super Battle Tactics
  • Star Wars: Galactic Defense
  • Hell Marys
  • Cupcake Carnival
  • Qube Kingdom
  • Pirate Bash

2015

2016

References

  1. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  2. ↑ モバゲータウンが「Mobage」に　サービス名・ロゴ一新して世界展開加速（ITmedia News, 2011February14日）
  3. ↑ 代表取締役及びその他の人事異動に関するお知らせ: DeNA 株式会社ディー・エヌ・エー
  4. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  5. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  6. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  7. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  8. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  9. ↑ Lua error in package.lua at line 80: module 'strict' not found.

External links

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