Djarum

From Infogalactic: the planetary knowledge core
Jump to: navigation, search
PT Djarum[1][2][3]
Private[4]
Industry Tobacco industry
Founded April 21, 1951
Headquarters Kudus, Indonesia
Jakarta, Indonesia
Key people
 Robert Budi Hartono,
Michael Bambang Hartono
Owner Djarum Group
Number of employees
 75,000
Website www.djarum.com

Djarum is an Indonesian kretek (clove cigarette) brand/manufacturer founded in April 21, 1951 by Oei Wie Gwan in Kudus, Central Java.

History

In 1951, Oei Wie Gwan, an ethnic Chinese businessman, bought a nearly defunct cigarette company in Kudus, Central Java known as NV Murup. The brand was called Djarum Gramofon which means 'gramophone needle' he shortened it into Djarum which only means needle. The company's first brand was 'Djarum'. The company was nearly extinct when in 1963 a huge fire destroyed the company's factory which was followed by the death of Oei Wie Gwan. Nevertheless, the new owners, Oei Wie Gwan's children Budi and Bambang Hartono, took the opportunity to rebuild the company.

The products are hand-rolled or machine-rolled kretek, both of which are popular and produced in large quantities. The classic hand-rolled kretek continues to be made by Djarum using older methods of manual rolling by laborers. Machine-rolled kretek, introduced in early 1970, are manufactured in a fully automated process.[5]

Djarum Special was launched in 1976, followed in 1981 by Djarum Super.[6]

While the domestic market for kretek was large, in 1972 the company began exporting hand-rolled kretek to tobacco retailers around the world.[7] Budi and Bambang Hartono diversified the company's activities outside of cigarette manufacturing.

After the 1997 Asian financial crisis, the company became a part of a consortium which bought Bank Central Asia (BCA) from BPPN. BCA is the largest private bank in Indonesia and was formerly a part of the Salim Group. Presently the majority stake of the bank (51%) is controlled by Djarum.[8] In 2004 the Djarum Group acquired a 30-year BOT contract from the government to develop and renovate Hotel Indonesia in Jakarta under the Grand Indonesia superblock project.

The Djarum badminton club (PB Djarum) was founded in 1974 by Budi Hartono. Its players, such as Liem Swie King and Alan Budikusuma, have won numerous championships for Indonesia.

Since the ban in 2009 on flavored cigarettes in the United States, Djarum's clove products are now marketed as "filtered cigars" and are wrapped in tobacco leaf instead of black paper. The tobacco is air-cured, and they are packaged in boxes of 12 instead of 20.[9]

Products

Djarum Black cigarettes

Domestic

  • Clavo
  • Clavo Premio Filter
  • Djarum King Size
  • Djarum Black
  • Djarum Black Cappuccino
  • Djarum Black Menthol
  • Djarum Black Mild
  • Djarum Cigarillos
  • Djarum Coklat
  • Djarum Coklat Extra
  • Djarum Coklat Filter
  • Djarum Istimewa
  • Djarum Istimewa Filter
  • Djarum 76
  • Djarum 76 Filter Gold
  • Djarum Super
  • Djarum Super Mild
  • Djarum Super Mild Coklat
  • Mustang
  • Crystal Special
  • Ultra Special
  • Cobra King
  • Senior
  • Intro
  • Dos Hermanos
  • Gold Seal
  • L.A. Lights
  • L.A. Lights Menthol
  • L.A. Ice
  • L.A. Fire Freeze
  • L.A. Bold
  • L.A. Cappucino
  • L.A. Vanilla
  • L.A. Mojito
  • Kembang Djati
  • Kembang Gading
  • Kembang Madu
  • Kembang Makmur
  • Kembang Sawit
  • Kembang Tanjung
  • Kembang Turi
  • Rudal
  • Warung Kopi
  • Warung Kopi Slim
  • Ten Mild
  • Ten Mild Menthol
  • Urban Mild
  • Geo Mild
  • Score Mild
  • Envio Mild
  • Relax Mild
  • Fellas Mild
  • Nuu Mild
  • In Mild
  • In Mild Menthol
  • Polo Mild

International

File:Djarum Black Cherry Cigars.JPG
A pack of twelve Djarum Black Cherry clove filtered cigars from the United States.
  • Djarum Bali Hai
  • Djarum Black
  • Djarum Black Bliss
  • Djarum Black Cherry
  • Djarum Black Menthol Supersmooth
  • Djarum Black Supersmooth
  • Djarum Black Vanilla
  • Djarum Cherry
  • Djarum Menthol
  • Djarum Mild
  • Djarum Special
  • Djarum Splash
  • Djarum Super
  • Djarum International
  • Djarum Original
  • Djarum Vanilla
  • Gold Seal
  • LA Lights
  • LA Menthol Lights
  • Spice Island

Discontinued brands

  • Djarum Classic (Defunct)
  • Djarum Filter (Defunct)
  • Djarum Merdeka (Defunct)
  • The President (Defunct)
  • Djarum Super CS (Defunct)
  • Djarum Super Mezzo (Defunct)
  • Djarum Supremo (Defunct)
  • Djarum Safari (Defunct)
  • Djarum Black Tea (Defunct)
  • Djarum Black Slimz (Defunct)
  • Djarum 76 Twin Pack (Defunct)
  • Djarum Khusus Karyawan (Defunct)
  • Inspiro (Defunct)
  • Filtra 100s (Defunct)
  • Zamrud Mild

Product slogans

  • "CLAVO, Karya Tangan Indonesia" (Clavo) (CLAVO, Indonesia Handiworker)
  • "DJARUM ISTIMEWA, Memang Istimewa" (Djarum Istimewa) (DJARUM ISTIMEWA, Indeed, Special)
  • "Saat Saat Istimewa DJARUM ISTIMEWA" (Djarum Istimewa) (Special Moment DJARUM ISTIMEWA)
  • "DJARUM ISTIMEWA, Memang Istimewa Mantap Berkelas" (Djarum Istimewa) (DJARUM ISTIMEWA, Indeed, Special Steady Class)
  • "DJARUM CLASSIC, Rayakan Saat-Saat Puas" (Djarum Classic) (DJARUM CLASSIC, Celebrate the Moment Satisfied)
  • "DJARUM BLACK, Full Of Imagination" (2000-2005)
  • "Think Black, DJARUM BLACK" (2005-2009)
  • "Black It Is DJARUM BLACK" (2009–present)
  • "DJARUM BLACK, Upgrade Your Taste" (Djarum Black, 2013-present)
  • "Aroma DJARUM BLACK CAPPUCINO" (Djarum Black Cappucino) (Flavor DJARUM BLACK CAPPUCINO)
  • "I've Got The Power, DJARUM BLACK MENTHOL" (Djarum Black Menthol)
  • "A Fresh New Look, DJARUM BLACK MENTHOL" (Djarum Black Menthol)
  • "mild in BLACK, DJARUM BLACK MILD" (Djarum Black Mild)
  • "DJARUM BLACK MILD, Innovative Double Filter" (Djarum Black Mild)
  • "LA LIGHTS, Enjoy Aja" (1999-2010) (LA LIGHTS, More Enjoy)
  • "LA LIGHTS, Berani Enjoy?" (2011-2013) (LA Lights, Dare To Enjoy?)
  • "LA LIGHTS, Let's Do It!" (2013–present)
  • "LA MENTHOL LIGHTS, 100% Menthol Alam" (LA Menthol Lights, 100% Natural Menthol)
  • "LA ICE, King Of Ice" (LA Ice)
  • "LA BOLD, Welcome To The Bold New World" (LA Bold)
  • "DJARUM, Rokok Kenangan Anda" (1980s) (DJARUM, Your Memories Cigarette)
  • "Nikmat Kretek Nikmatnya DJARUM" (1990s) (Delicious Clove Delicious DJARUM)
  • "DJARUM COKLAT, Gurih, Harum, Mantap, Nikmat (1997-2000)
  • "DJARUM COKLAT, Nikmat" (2000-2005) (DJARUM COKLAT, Deliciously)
  • "DJARUM COKLAT, Nikmat Banget" (2005-2006) (DJARUM COKLAT, Very Deliciously)
  • "DJARUM COKLAT, Yang Bikin Enak Kita Juga" (2006-2007) (DJARUM COKLAT, That makes Delicious we Also)
  • "DJARUM COKLAT, Hidup Berkarya Hidup Puas" (2007-2008) (DJARUM COKLAT, Life Work Life Satisfied)
  • "DJARUM COKLAT, Pilihan Tepat" (2008–Present) (DJARUM COKLAT, The Right Choice)
  • "100% Baru, BARU DJARUM COKLAT EXTRA" (Djarum Coklat Extra) (100% New, NEW DJARUM COKLAT EXTRA)
  • "Ini Baru, BARU DJARUM COKLAT EXTRA" (Djarum Coklat Extra, Billboard) (This Is New, NEW DJARUM COKLAT EXTRA)
  • "DJARUM COKLAT, Anugerah Alam Indonesia" (Djarum Coklat) (DJARUM COKLAT, Indonesian Natural Endownment)
  • "DJARUM COKLAT FILTER, Di FILTER Aja..." (Djarum Coklat Filter) (DJARUM COKLAT FILTER, Just FILTER In)
  • "DJARUM SUPER MILD COKLAT, Nikmat" (2000-2005) (DJARUM COKLAT, Deliciously)
  • "DJARUM SUPER MEZZO, Zzo Mild" (Djarum Super Mezzo)
  • "DJARUM SUPER MILD, Pleasure Style Confidence" (Djarum Super Mild)
  • "Baru DJARUM SUPER FILTER" (1972-1979) (New DJARUM SUPER FILTER)
  • "DJARUM SUPER, Nuansa Kebanggaan" (1980-1983) (DJARUM SUPER, Nuance Of Pride)
  • "DJARUM SUPER, Topnya Kretek Filter" (1984-1991) (DJARUM SUPER, The Top of Kretek Filter)
  • "DJARUM SUPER, Top Dalam Mutu" (1991-1993) (DJARUM SUPER, The Top of Quality)
  • "DJARUM SUPER, Super Taste For Super People" (1993-1997)
  • "DJARUM SUPER, Lebih Gurih Lebih Nikmat" (1993-1997) (DJARUM SUPER, More Savory More Delicious)
  • "DJARUM SUPER, Yang Penting Rasanya Bung!" (1997-1999) (DJARUM SUPER, Important Taste Man!)
  • "Nikmati Pengalaman DJARUM SUPER" (1999-2006) (Enjoy The Experience DJARUM SUPER)
  • "DJARUM SUPER, My Life My Adventure" (2006–present)
  • "DJARUM SUPER, My Great Adventure Indonesia" (2010–present)
  • "DJARUM 76, Selalu Mantap" (1976-1984) (DJARUM 76, Always Delicious)
  • "DJARUM 76, Selalu Mantap Makin Enak Selalu Dicinta" (1984-1991) (DJARUM 76, Always Delicious, More Delicious always beloved)
  • "DJARUM 76, Nikmat Mania" (1991-2002) (DJARUM 76, Delicious Mania)
  • "DJARUM 76, Nikmat" (1998-2001) (DJARUM 76, Deliciously)
  • "DJARUM 76, Selalu Nikmat" (2001-2007) (DJARUM 76, Always Delicious)
  • "DJARUM 76, Yang Penting Heppii..." (2007–Present)
  • "DJARUM 76, Yang Penting Heboh..." (2010–Present)
  • "DJARUM 76, Ini Kelompok Kami" (2010-2011) (DJARUM 76, Always Delicious)
  • "INSPIRO, Not Mild Full Taste", (Inspiro)
  • "INTRO, Mantap Bro" (INTRO, Steady Bro)
  • "Saatnya RELAX MILD" (Time RELAX MILD)
  • "CRYSTAL SPECIAL, Gaya Crystal Mantap" (2012–Present)

References

  1. ↑ http://www.djarum.com
  2. ↑ http://www.bloomberg.com/quote/7358287Z:IJ/profile
  3. ↑ http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=31131977
  4. ↑ http://www.bloomberg.com/quote/7358287Z:IJ/profile
  5. ↑ http://www.djarum.co.id/index.php/en/world_of_djarum/page/6
  6. ↑ Kretek, Hanusz, Mark. 2003. Equinox Publishing, Singapore. Page 136
  7. ↑ Kretek, Hanusz, Mark. 2003. Equinox Publishing, Singapore. Page 136
  8. ↑ http://www.reuters.com/article/2010/12/20/indonesia-djarum-bca-idUSL3E6NK18K20101220 "Indonesia's Djarum Group buys BCA shares worth $382 mln-sources", Reuters, 20 December 2010
  9. ↑ http://www.wsj.com/articles/SB125660066262509223

External links

Retrieved from "https://infogalactic.com/w/index.php?title=Djarum&oldid=723119993"