Easy Action

This article is about the album by Alice Cooper. For the Swedish band, see Easy Action (band). For their album, see Easy Action (Easy Action album).

Easy Action
Studio album by Alice Cooper
Released	March 1970
Recorded	1969–70
Genre	Psychedelic rock, hard rock, acid rock, art rock
Length	35:05
Label	Straight
Producer	David Briggs
Alice Cooper chronology
Pretties for You (1969)Pretties for You1969 Easy Action (1970) Love It to Death (1971)Love It to Death1971
Singles from Easy Action
"Shoe Salesman" Released: 1970

Easy Action is the second studio album by Alice Cooper's band, released by Straight Records in March 1970. The title comes from a line in the musical film West Side Story, which was one of the band's favorite films. As with Pretties for You, the band's debut from the previous year, Easy Action was neither a commercial nor critical success.

Drummer Neal Smith later said of the record producer David Briggs, "David hated our music and us. I recall the term that he used, referring to our music, was 'Psychedelic Shit'. I think Easy Action sounded too dry, more like a TV or radio commercial and he did not help with song arrangement or positive input in any way." [1]. None of Easy Action’s songs have ever been performed live by Cooper since the tour in support of their third album Love It to Death; in fact, only "Return of the Spiders" was performed on the tour for that album.

A small number of early U.S. copies were pressed on the blue Bizarre Records label. These copies carry the same catalog number WS-1845 and album cover as the regular Straight Records release.

Though perhaps seen as being a looked over work in terms of later releases, Easy Action tracks "Mr. & Misdemeanor" and "Refrigerator Heaven" were both later included in the well-received compilation album The Life and Crimes of Alice Cooper. "Refrigerator Heaven" was also included in the Warner Bros. compilation album Zapped, which was a single LP (all the other Warner Bros. compilations of that time were either 2 or 3-disc sets) showcasing acts signed and/or produced by Frank Zappa.

Track listing

All songs written by Alice Cooper, Glen Buxton, Michael Bruce, Dennis Dunaway, and Neal Smith.

1. "Mr. & Misdemeanor" – 3:05
2. "Shoe Salesman" – 2:38
3. "Still No Air" – 2:32
4. "Below Your Means" – 6:41
5. "Return of the Spiders" – 4:33
6. "Laughing at Me" – 2:12
7. "Refrigerator Heaven" – 1:54
8. "Beautiful Flyaway" – 3:02
9. "Lay Down and Die, Goodbye" – 7:36

Reception

Professional ratings
Review scores
Source	Rating
Allmusic
Rolling Stone	(unfavorable)
Robert Christgau	(C)

Allmusic's Joe Viglione rated Easy Action three out of five stars. He explained that it "might be the perfect picture of an evolving Alice Cooper Group." He also stated that it "gives evidence that Cooper has more of a voice than he got credit for." He concluded by saying: "That this band could run the gamut from [Frank] Zappa to [David] Bowie, and perhaps inspired both, makes Easy Action a good study and entertaining record." The staff of Rolling Stone found the album unfavorable. They stated that "there's nothing nearly that interesting” and that "the pretty stuff sounds like something Walt Disney had the good sense to leave in the can". Robert Christgau, in The Village Voice, rated it a C, explaining that it has "its pseudo-decadent and -psychedelic charms, [...] only not as many". He also stated that it contains "tuneless singing, tuneless playing, tuneless tunes, and pseudo-musique concrete."

Personnel

• Alice Cooper – vocals
• Glen Buxton – lead guitar
• Michael Bruce – rhythm guitar, piano, backing vocals, lead vocals on "Below Your Means" and "Beautiful Flyaway"
• Dennis Dunaway – bass guitar, backing vocals
• Neal Smith – drums, backing vocals
• David Briggs – piano on "Shoe Salesman"

External links

• Easy Action at MusicBrainz (list of releases)