Emel (magazine)
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| Categories | Islam, lifestyle |
|---|---|
| Frequency | Monthly |
| Founder | Sarah Joseph Mahmud al-Rashid |
| Year founded | 2003 |
| First issue | September 2003 |
| Country | United Kingdom |
| Based in | London, England |
| Language | English |
| Website | www |
emel is a defunct British lifestyle magazine that reported on contemporary British Muslim culture. The final issue appeared in January 2013.[1]
History
Emel's name comes from the letters "M" and "L", which stand for "Muslim Life", and also resembles the Arabic word for "hope".[citation needed] Sarah Joseph co-founded the magazine with her husband, Mahmud al-Rashid, in September 2003.[2][3] Joseph was the magazine's editor, and al-Rashid was a volunteer publisher and editor-in-chief.[4]
It was the first mainstream Muslim magazine in the UK to experience cross-over interest from non-Muslim readers and its circulation now covers 30 countries.[5]
Writing in the Journal of Middle East Women's Studies, Reina Lewis claims: "For emel, lifestyle has the potential to situate modern Muslim practices as part of contemporary consumer culture while simultaneously celebrating Islam's historical heritage."[6]
Lloyds TSB partnered with emel to launch what it claimed is the first user-generated content driven community website targeting British Muslims, as part of a campaign to promote the national rollout of its sharia-friendly banking services. The new community website, called Emel Postcard,[7] allows members to upload pictures and comments via downloadable "postcards".[5]
Awards and nominations
In January 2014, emel was nominated for the Responsible Media of the Year award at the British Muslim Awards.[8]
See also
References
- ↑ http://www.emel.com/article?id=109&a_id=2951
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External links
- Official website
- Emel celebrates 50 issues of Muslim Lifestyle FullScreen
- MediaUK - Emel
- Emel: A Muslim Lifestyle Magazine BBC
- "Putting a good glossy on the Muslim lifestyle" The Times
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