Felix (pet food)
Felix is a European brand of cat food. The brand's mascot is a black and white cat named "Felix".
Distribution
It is owned by Purina, and sold in Australia, Russia, the United Kingdom, Belgium, Slovenia, the Republic of Ireland, the Netherlands, Germany and Austria, as well as France, Italy, Greece, Sweden and Denmark (both under the name Pussi), and Finland (under the name Latz). The brand also has milk.
History
The Felix brand was acquired from Quaker by Dalgety plc in 1995[1] and then sold to Nestlé in 1997.[2]
As of 2008, Felix is part of Nestlé Purina PetCare.
On January 4, 2016, the Purina FELIX® YouTube channel posted a live-action minute-long video of the brand mascot Felix, playing a mischievous version of Hide and Seek with his owner (voiced by a random female actress).
References
- ↑ Dalgety snaps up Felix Independent, 4 February 1995[dead link]
- ↑ Sale of Spillers Petfoods for £715m PR Newswire, 1997
