Femina (Denmark)

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Femina
Femina 19 January 2012.jpg
Editor Camilla Lindemann
Categories Female
Frequency Weekly
Publisher Aller Press AS
Total circulation
(2011)
54,117 (Denmark)
Year founded 1874; 150 years ago (1874) (as a fashion journal)
1952 (as a women's magazine)
Company Aller Media
Country Denmark
Based in Copenhagen
Language Danish
Website www.femina.dk
ISSN 0014-9853

Femina is a Danish language weekly magazine for women published by Aller Media in Copenhagen, Denmark. The magazine has also a Swedish edition.

History and profile

Femina began in its current form in 1952 and is a continuation of illustrated fashion journal Nordisk Mønster Tidende (1874–1952),[1] making it the oldest weekly magazine in Denmark.

File:Nordisk Mønster Tidende January 1890.jpg
Swedish edition from January 1890

Femina is part of Aller Media and is published by Aller Press AS.[2] The magazine has its headquarters in Copenhagen.[3] Camilla Lindemann has been editor since March 2005.[4] It positions itself towards modern women and covers fashion, food, interior design, health and beauty, psychology and culture. A Swedish edition is also produced.[4]

The 29 July 1903 edition caused a scandal when it printed "bh" as an abbreviation of "brystholder" (brassiere) for the first time.[5]

During the late 1950s Femina featured articles on women's sport and introduced its readers both traditional and less known sports.[6] In October 1959, the magazine gave its name to BK Femina, a women's football club from Slagelse.[6] They supplied kit and boots for the players and provided sponsorship and coverage to the team which became unofficial World Champions in 1970.[6][7]

Circulation

In 2001 the magazine had a circulation of 87,000 copies in Denmark.[8] The circulation of the Danish version of Femina was 89,680 copies during the second half of 2003[9] and 90,000 copies for 2003 as a whole.[10] The circulation of the magazine was 52,000 copies in 2006.[2] It rose to 68,900 copies during the last six months of 2007.[11]

In the second half of 2011 Femina had an average circulation of 54,117 copies per issue.[12] In 2013 the magazine had a circulation of 50,000 copies in Denmark.[13]

See also

References

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  7. Fan 2003, p. 104
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Bibliography

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External links