Flixster
 |
|
| Founded | June 2007 |
|---|---|
| Headquarters | San Francisco, California |
| Key people | Joe Greenstein (Co-founder) Saran Chari (Co-founder) |
| Industry | Film, social networking |
| Owner | Time Warner |
| Employees | 75[1] |
| Website | flixster.com apps.facebook.com/flixster |
Flixster is an American social movie site for discovering new movies, learning about movies, and meeting others with similar tastes in movies. The site allows users to view movie trailers as well as learn about the new and upcoming movies in the box office. The site is based in San Francisco, California and was founded by Joe Greenstein and Saran Chari in 2007.[1] Flixster has been the parent of website Rotten Tomatoes since January 2010.[2] Flixster, including Rotten Tomatoes, was acquired by Warner Bros. on May 4, 2011.[3] Users who wish to purchase theater tickets via the app may do so by clicking "Get Tickets and Showtimes" (on the home page) or "Get Showtimes" (in the app), selecting the theater and movie time of their choice, and then completing the purchase via the integrated MovieTickets.com service.[4]
Contents
Site information
Between November 2006 and January 2007, the number of daily page views by Alexa Toolbar users rose from fewer than 20 million per day to around 50 million per day.[5] Alexa no longer (June 2008) provides numbers of daily page views, but the number of page views as a percentage decreased by almost two thirds from mid-December 2007 to mid-June 2008.[6]
Quantcast reports that the number of global daily page views for Flixster.com peaked at 8,331,961 on January 23, 2008 and dropped to 1,325,685 by July 5, 2008.[7]
Flixster's Facebook application, called "Movies", has consistently been one of the most popular apps on the site.[citation needed] Daily user totals peaked in December 2007.
Flixster Collections, a desktop application featuring a content discovery and management system, began open beta testing on July 29, 2011.
| Date | Active Daily Users |
|---|---|
| December 4, 2007 | >800,000[8] |
| June 19, 2008 | 482,542[9] |
| July 15, 2008 | 412,401[10] |
This was a common trend among Facebook applications, attributed to what has been described as "app fatigue". Facebook no longer displays daily active use, but instead monthly active use. As of September 2010, its popularity has waned significantly, and its 2.98 million monthly active users[11] place the Movies app as the #9 most-used entertainment application on Facebook, but ranked at only #92 overall.[12]
Marketing practices
Flixster's growth has been described in the trade press as attributable to "its aggressive viral marketing practices",[13] including "the automated selection of your email account's entire address book in order to send a Flixster invitation to all of your contacts."[13] Although Flixster claims this procedure is an industry standard used by other services, Flixster differs in that their system automatically selects all contacts in the user's address book and requires the user to manually un-select each address individually to prevent email from being sent in the user's name. Co-Founder Joe Greenstein has described the difference between Flixster and other sites as: "We make it easy to invite your friends. Other sites don't provide good ways for people to spread the word."[13]
As a consequence of its policy of emailing users' entire address books with advertisements for the site, the website has been criticized on numerous Internet blogs.[14] At one time email from Flixster to Hotmail users was being filtered and deleted as spam.[15]
Around August 2012, the Flixster website stopped allowing public access. Viewers must log in using a free account or Facebook.
Other supported platforms
Recently, Flixster has begun allowing users to watch movies on several different platforms via UltraViolet.
Social media platforms
- Bebo, Facebook, MySpace, Orkut
Flixster has developed applications for several social networking sites. These apps have many of the same features as the main Flixster site, such as ratings, reviews, and user-generated quizzes. Furthermore, all offered social media integration and mobile app is offered free-of-charge, allowing more users to download its application.[16] The first of these applications was released in June 2007 on the Facebook platform. In March 2008, a MySpace app.[17] followed, which had 3,923,506 users[17] as of July 2008. This made it the second most popular application on the MySpace platform.[18] In addition to the Facebook and MySpace apps, Flixster has also developed applications for Bebo[19] and Orkut.[20]
Mobile and desktop platforms
- Android, Blackberry, iOS, Windows Phone
In August 2008, Flixster released an iOS application,[21] which allows users to access movie showtimes, reviews, and trailers. Furthermore, this iPhone and iPod app for Flixster is the number one movie application yet.[16] Flixster has also released apps for Android mobile phones, Windows Phone, and BlackBerry phones.[22]
In August 2010, Flixster hit 20 million combined mobile application downloads and has ranked as the top movie app on iPhone, Android, and BlackBerry.[16]
Flixster has released a Windows 8 app.
Other
An iGoogle gadget[23] with similar functionality was released in October 2008.
See also
References
- ↑ http://www.crunchbase.com/person/joe-greenstein
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- ↑ Page view provided by Alexa
- ↑ Alexa site traffic details for Flixster.com, June 18, 2008
- ↑ Quantcast site traffic details for Flixster.com, July 15, 2008
- ↑ Flixster for Sale (Again)? by Kara Swisher
- ↑ Flixster application page at Facebook.com accessed June 19, 2008
- ↑ Flixster application page at Facebook.com accessed July 15, 2008
- ↑ Entertainment applications page at Facebook.com, accessed September 16, 2010
- ↑ Facebook application directory accessed September 16, 2010
- ↑ 13.0 13.1 13.2 American Venture Magazine Flixster interview
- ↑ http://www.theinternetpatrol.com/is-flixster-a-big-fat-spammer-are-they-hacking-your-aol-or-hotmail-address-book/
- ↑ Google Answers question about lifting blacklisting of Flixster by Hotmail
- ↑ 16.0 16.1 16.2 Flixster Hits 20 Million App Downloads. Top Movie App On iPhone, Android, And BlackBerry
- ↑ 17.0 17.1 MySpace Movies Application Homepage
- ↑ MySpace Most Popular Applications Page
- ↑ Bebo Movies Application Page
- ↑ Orkut Movies Application Homepage
- ↑ Movies app on iTune App Store
- ↑ Flixster mobile apps
- ↑ iGoogle Movies app homepage.
