Friskies
| Product type | Pet food - Cat food formerly dog food |
|---|---|
| Owner | Nestlé Purina PetCare |
| Introduced | 1930 (as dog food) 1958 (as cat food) |
| Markets | Worldwide |
| Previous owners | Carnation Company (1930s-1985) |
| Tagline | Friskies For More (2004-2007) Feed The Senses (2007-present) |
| Website | www.friskies.com |
Friskies is a brand of cat food. It is owned by Nestlé Purina PetCare Company, a subsidiary of Nestlé. This brand is offered as a canned soft/wet food, as well as dry food (i.e., kibble). Flavors include poultry, beef and seafood.
Contents
History
Friskies dry dog food was introduced in 1930[1][2] or 1934.[3] Friskies canned dog food was introduced in 1948.[2] Friskies's dry cat food was first sold by the Carnation Company in 1957 and 1958 as Little Friskies[1][3] In 1973, Friskies Mighty Dog canned dog food was introduced.[3] In 1982 Carnation introduced its sister product, Fancy Feast. Carnation and the Friskies brand were acquired by Nestlé in 1985.[3][4]
Products
As of April 2013, Friskies offers the following products.
- Dry Food
- Seafood Sensation
- Surfin' & Turfin' Favorites
- Wet Food
- Classic Paté
- Flaked
- Gravy Sensations
- Meaty Bits
- Prime Filets
- Savory Shreds
- Senior Diet
- Tasty Treasures
- Indoor
- Friskies Plus: Sub-products include Special Diet.
- Treats
- Party Mix: Consists of nine flavors: Original, Wild West, Picnic, Mixed Grill, Cheezy Craze, Beachside, Morning Munch, Meow Luau and California Dreamin'.
- Crispies: Featuring four flavors: Cheese Flavor Puffs, Chicken Flavor Puffs, Milk Flavor Puffs and Salmon Flavor Puffs.
- Natural Sensations: With three flavors featuring the tastes of real Chicken, Salmon and Tuna.
- Indoor Adventures: only in one flavor, Crunchy Chicken Flavor.
- Oh No! Hairball: formerly known as Friskies Hairball Remedy, with the flavor of Chicken.
Endorsements
Friskies commissioned a series of four Henri, le Chat Noir short films on the subject of "cat food boredom".[5][6][7][8] Grumpy Cat appeared in episodes of the Friskies YouTube game show "Will Kitty Play With It?"[9][10][11][12]
Will Kitty Play With It?
From 12 February to 29 March 2013, Friskies made 9 episodes of a game show for cats called "Will Kitty Play With It?". It starred many different cats, and the last 3 episodes featured Grumpy Cat starring in the Celebrity Edition of the game. It is possible more episodes will air soon.
References
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