Golden Gaytime
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Golden Gaytime (Cookie Crumble in New Zealand) is a popular ice cream snack, made and distributed by the Streets confectionery company in Australia, and first released in 1959.[1] It is a toffee and vanilla ice-cream dipped in compound chocolate and wrapped in honeycomb biscuits, on a wooden popsicle-stick. Its name has survived intact despite the possible homosexual connotations in modern decades.[2]
As of 4 August 2015, Streets has announced the release of Golden Gaytime ice-cream tub format in addition to its usual popsicle stick format.
Advertising
The company appears to embrace the camp name by retaining the tagline from the 1980s, "It's hard to have a Gaytime on your own". The in-home boxes feature the words "4 delicious chances to have a gay time".[3] In 2009, Streets started re-airing a television commercial from the 1980s and in 2010 an outdoor campaign featured posters and billboards.[4]
Cultural impact
The double meaning of the name is highlighted in The Bedroom Philosopher song, "Golden Gaytime".
See also
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References
- ↑ http://www.marketingmag.com.au/news/goldengaytimeclassictvcsreturn-1087
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