Golin (PR firm)
From Infogalactic: the planetary knowledge core
(Redirected from Golin Harris International)
Golin is a communications firm owned by the Interpublic Group (IPG) and established in 1956. It has approximately 700 employees, 34 offices and $150 million in revenue. Its larger clients include Dow Chemical, Johnson & Johnson, McDonald’s, Toyota Motor and Wal-Mart.[1][2] Golin was acquired by Weber Shandwick in 1989 and merged with the Nixon Group in 2002.[3]
Golin made a transition to abandon generalist roles like "account executive" to creating four specialist titles; strategists, creators, connectors and catalysts. They created "mission control centers" similar to what Pepsi has done for Gatorade in London, New York and San Francisco focused on real-time social media engagement.[1] In 2012 Golin won Dove as a client.[4]
References
- ↑ 1.0 1.1 Lua error in package.lua at line 80: module 'strict' not found.
- ↑ By Stuart Elliott, The New York Times. THE MEDIA BUSINESS: ADVERTISING – ADDENDA. Founder Retires At Golin/Harris. June 27, 2003. Section C; Column 5; Business/Financial Desk; Pg. 4
- ↑ http://www.holmesreport.com/news-info/1803/GolinHarris-Acquires-The-Nixon-Group.aspx
- ↑ Hannah Crown, prweek.com. "Dove drafts in Golin for consolidated brief." Tuesday, 31 July 2012
External links
- No URL found. Please specify a URL here or add one to Wikidata.
- PublicAffairsAsia interview with Al Golin
- Insidedge Official Webpage
