Ideel
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(Redirected from Ideeli)
| Logo for Ideel Inc. | |
| Online Retail | |
| Industry | E-commerce[2] |
| Founded | 2006 |
| Headquarters | New York City, United States |
|
Key people
|
Lisa Kennedy,[3] Saurabh Sharma, Alain Demour, Simon Black, Sarah Liebel, Cecelia Myers |
| Products | Apparel & Home |
| Parent | Groupon |
| Website | ideel.com |
Ideel, formerly ideeli,[3] is a flash sale based online retailer based in New York City.[4][5]
History and Operations
Founded in 2006, its $77M in revenue in 2010 led Inc. to rank it as the fastest growing company in the United States for 2011.[6] In August 2012, Ideeli moved from Soho to the 45th floor of the New York Times Building.[7] It has raised $70M in venture capital funding.[8]
Ideel's business model is based on acquiring excess or sample merchandise and selling it quickly at very steep discounts to their members. Sales typically last less than 48 hours.[9]
In January 2014, Groupon bought Ideel for $43 million.[10]
References
- ↑ http://venturebeat.com/2014/08/14/groupons-flash-fashion-site-ideeli-rebrands-as-ideel-rolls-out-loyalty-program/
- ↑ E-commerce
- ↑ 3.0 3.1 http://www.marketwatch.com/story/ideeli-becomes-ideel-2014-08-14
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