Junkee Media
| Privately held | |
| Industry | Digital media |
| Founded | 2000 |
| Headquarters | Sydney, Australia |
|
Key people
|
Neil Ackland, CEO |
| Products | Junkee AWOL.com FasterLouder inthemix Mess+Noise SameSame.com.au |
| Slogan | We add to the conversation, not just the noise |
| Website | JunkeeMedia.com |
Junkee Media, formerly known as Sound Alliance, is a digital media company based in Australia. According to the company, Junkee Media's websites attract a monthly audience of over 2 million unique browsers.[1] Nearly 70 per cent of the website's traffic comes from mobile devices and the biggest referrer to the network is Facebook.[2]
Contents
History
Junkee Media was founded in 2000 when Matt Callander, Libby Clark and Andre Lackmann launched their dance music website inthemix.[3] The website began as a part-time hobby for the three,[4] who were soon joined by Neil Ackland. Ackland discovered the site online and got in touch with its creators.[5]
Sound Alliance acquired Mess+Noise in October 2008 from failed media group Destra Corporation.[3] Mess+Noise had been operating since 2005 when it began as a bimonthly print publication.[6]
Sound Alliance launched Junkee in March 2013, an online title aimed at an audience aged 18 to 29 years.[7] The publisher told its audience that Junkee would be built on principles uncovered in a comprehensive youth survey of a few thousand 18- to 29-year olds.[8] Sound Alliance used Junkee to trial native advertising which by October 2014 it used across all of its publications.[9]
Sound Alliance formally rebranded itself as Junkee Media in July 2015.[10][2] CEO Neil Ackland told media the name change reflected the company's transformation from being a music-only publisher to becoming a youth-focused lifestyle publisher.[11]
Publications
- AWOL.com, a youth travel site produced in partnership with Qantas, founded in 2014[12]
- FasterLouder, a music magazine site, focusing on local artists
- Junkee, a pop culture and political satire site
- inthemix, an online electronic music community
- Mess+Noise, a print and online music magazine, acquired in 2009
- SameSame, an LGBT lifestyle website
Awards
Junkee was named media brand of the year at the 2014 Mumbrella Awards.[13] Qantas and Junkee Media's AWOL was named the content marketing strategy of the year in 2015.[14]
In 2011, Sound Alliance was named to the Digital Media Top 10 Power Index, lauded for disrupting their larger traditional media competitors.[15]
Sound Alliance was named one of Australia’s best places to work in both 2010 and 2009 by the publication BRW.[16]
References
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