Jalsha Movies
| Jalsha Movies জলসা মুভিজ় |
|
|---|---|
| 230px
Logo of the channel
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| Launched | 16 December 2012 |
| Owned by | STAR India |
| Picture format | 576i (SDTV), 1080i (HDTV) |
| Slogan | Bānglār Sobchèyè Bôrô Cinema Hall (The Largest Cinema Hall of West Bengal) |
| Country | India |
| Language | Bengali |
| Broadcast area | India |
| Headquarters | 1107 12th floor, Shahadat Hossain Selim Road, Kolkata |
| Sister channel(s) | Jalsha Movies HD STAR Jalsha STAR Movies STAR Gold Movies OK |
| Website | www |
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Availability
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| Satellite | |
| Tata Sky (India) | Channel 848 |
Jalsha Movies is a Bengali language movie channel operated by STAR India.[1][2] STAR India launched the 24-hour channel on 16 December 2012, after their earlier Bengali-language channel, Star Jalsha, was well received.[3]
Launch
Star India's earlier television channel, Star Jalsha (launched in September, 2008), was well received, prompting the network to launch a 24-hour Bengali movie channel,Jalsha Movies.[3] Jalsha Movies was launched on 16 December 2012. At the time there were three other Bengali language movie channels: Planet M Cinema, Sony Aath and Zee Bangla Cinema.[1]
To promote the new channel, Star put 400 promotional hoardings (billboards) in Kolkata[1] in a campaign created by Ogilvy & Mather.[1] Bengali actor Dev was selected as brand ambassador.[3] ITC Vivel became the lead partner of the channel.[1]
At the time of launch Kevin Vaz, the channel's president and general manager, stated that he expected the channel to be successful and have "a good mix of advertisers".[1] Mahendra Soni of Shree Venkatesh Films considered the channel good for the West Bengal entertainment industry,[3] feelings echoed by film producer Srikant Mohta.[3]
The first film telecast on Jalsha Movies was Awara (2012).[4] At launch the channel had a library of 350 movies, 80 percent of which were recent productions.[1] The channel also signed a 5-year contract with Shree Venkatesh Films to air their films exclusively;[1] Vaz said that this guaranteed Jalsha Movies would have at least "60-70 per cent of Bengali movies and ... all the recent hits in past 5-7 years going forward."[5]
Jalsha Movies HD was launched along with Star Jalsha HD on 14 April 2016, 'Poila Boishakh' or the Bengali New Year; they are the first Bengali HD channels in India.[6][7]
Programming
Movies
Various Bengali Movies in an as Jalsha Movies Production.
Sports
- ICC World Cup 2015 (Bengali Commentary)
- Calcutta Football League
- Indian Super League (Bengali Commentary)
References
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