Jeremys
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Jeremys is a department store in the United States with two locations in California – San Francisco and Berkeley.
Jeremys carries a large selection of men’s and women’s apparel, shoes and accessories. The San Francisco store carries an assortment of discounted high-end designer and local designer merchandise. The Berkeley store offers a mix of discounted couture wear.
History
In 1987, Berkeley native, Jeremy Kidson, established New West in a small rented office space. The store sold mostly samples purchased from local clothing companies and was only opened on Saturdays. With the support and demand for more merchandise, Kidson leased more locations and New West expanded its offerings to include menswear, shoes and accessories.[1]
In 1993, the name New West was changed to Jeremys when Estee Lauder demanded they stop usage of their trademarked name.[2]
Throughout the 1990s, Jeremys expanded its locations. In 1996, Jeremys moved to its current location at Two South Park in San Francisco.[3] By the late 1990s, Jeremys expanded to a location on the corner of College Avenue and Ashby Avenue in Berkeley.[4]
Today
Jeremys has grown from a small rented office space into a department store with two locations. Jeremys now occupies four storefronts on College Avenue in Berkeley.
References
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