Joseph Morewood Staniforth

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J.M. Staniforth
Joseph Morewood Staniforth.jpg
Born Joseph Morewood Staniforth
Gloucester, England
Died 21 December 1921
Cardiff, Wales
Nationality British
Known for

Joseph Morewood Staniforth (better known as J.M. Staniforth) (1863 - 21 December 1921) was a Welsh editorial cartoonist best known for his work in the Western Mail, Evening Express and Sunday weekly the News of the World[1] Staniforth has been described as '...the most important visual commentator on Welsh affairs ever to work in the country.'[2]

Life history

Born in Gloucester in 1863, the son of a tool repairer.[3] His family moved to Cardiff in South Wales in 1870, and after leaving school at 15, Staniforth trained as a lithographic printer for the Western Mail before becoming an art reviewer.[4] A promising young artist he studied at the Cardiff School of Art, which was run from rooms above the Royal Arcade in the town centre.[5] Among his classmates was the sculptor Goscombe John.[5] Staniforth originally worked primarily in paint, but slowly moved from brush work to inks where he found a talent for cartoons and caricature.[5] He started publishing cartoons in 1889 after being spotted by the Western Mail's editor Henry Lascelles Carr.[3][6]

Usually published in the Western Mail, Staniforth's drawings and cartoons covered political and social unrest in Wales from 1890 through to the First World War. Although his cartoons followed editorial lines, with editor Carr appearing in several stating his own opinion, Staniforth himself veered more towards the more tolerant Liberal-Labour movement and would attack both capitalist coal owners and the socialist unions.

In 1911 Staniforth was commissioned, by then Chancellor of the Exchequer, David Lloyd George to produce a piece of artwork to commemorate the investiture of Prince Edward as Prince of Wales at Caernarfon Castle. The artwork, in pencil and watercolour, was kept by Lloyd George who hung it in his study.[7] He was replaced at the Western Mail by Leslie Illingworth upon his death in 1921.

Samples of political cartoons

Dame Wales

One of Staniforth's more famous creations was 'Dame Wales' (or Mam Cymru), a middle-aged woman dressed in the Welsh national costume, along with Welsh hat, who would embody Wales in a similar way that other cartoonists would use Britannia to symbolise Britain or the British Empire.[5] Staniforth stated in a 1906 interview that he felt that Wales needed a counterpart to John Bull who was used in cartoons to represent England, and after discussions with a colleague, Staniforth created what he believed would be a characteristic Welsh dame.[5] Dame Wales was normally the voice of reason in Staniforth's cartoons and is often pictured attempting to discourage others from making decisions that would damage the country. When a spoken caption was required, Dame Wales would often be depicted talking in a working class valleys vernacular, which stands out against the language used by the more educated figures of authority she challenges. Other cartoonists would later take up the figure of Dame Wales, and would keep the same image in their work.[5]

Cartoons depicting Dame Wales


  1. "Joseph Morewood Staniforth". Retrieved 25 October 2010.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  2. Lord, Peter 'The Visual Culture of Wales: Industrial Society' University of Wales Press; Cardiff (1998) p.198 ISBN 978-0-7083-1496-8
  3. 3.0 3.1 Prior, Neil (21 March 2013). "World War I cartoonist J M Staniforth's work to be digitised". BBC News. Retrieved 21 March 2013.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  4. The Welsh Academy Encyclopaedia of Wales. John Davies, Nigel Jenkins, Menna Baines and Peredur Lynch (2008) p.833 ISBN 978-0-7083-1953-6
  5. 5.0 5.1 5.2 5.3 5.4 5.5 "The Welsh Cartoonist: An Interesting Chat With Mr. Staniforth". The Weekly Mail. 19 December 1906. Retrieved 29 May 2014.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  6. "J. M. Staniforth, 'Cartoons of the Welsh Coal Strike April 1st to Sept 1st 1898'". Retrieved 7 October 2010.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  7. "Rare cartoon portraying Prince of Wales' investiture up for sale".<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>