Journal of Marketing Research
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Abbreviated title (ISO 4)
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J. Mark. Res. |
|---|---|
| Discipline | Marketing |
| Language | English |
| Edited by | Robert Meyer |
| Publication details | |
| Publisher |
American Marketing Association (United States)
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Publication history
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1964-present |
| Frequency | Bimonthly |
| 2.300 | |
| Indexing | |
| ISSN | 0022-2437 (print) 1547-7193 (web) |
| LCCN | 68004962 |
| CODEN | JMKRAE |
| OCLC no. | 1783303 |
| Links | |
Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. According to the Journal Citation Reports, the journal has a 2014 impact factor of 2.300.[1]
Editors-in-chief
The following persons are or have been editor-in-chief of this journal:
- Frank Bass 1972-1975
- William Perreault 1983-1985
- Robert Meyer 2013-2016
- Rajdeep Grewal 2016-present
References
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External links
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