KHYL

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KHYL
City of license Auburn, California
Broadcast area Auburn/Sacramento
Branding V101
Slogan Throwback Hip-Hop And R&B
Frequency 101.1 MHz (also on HD Radio)
First air date December 21, 1961 (as KAFI)
Format Classic hip hop
HD2: Evolution
ERP 36,000 watts
HAAT 176 meters
Class B
Facility ID 10144
Callsign meaning K-HYL COOL' (previous branding)
Former callsigns KAFI (1961-1978)
Owner iHeartMedia, Inc.
(AMFM Broadcasting Licenses, LLC)
Sister stations KBEB, KFBK, KFBK-FM, KQJK, KSTE
Webcast Listen Live
Website v1011fm.com

KHYL (101.1 FM, "V 101") is a radio station serving the Sacramento, California area and broadcasts at 101.1 FM, carrying a classic hip hop radio format. They are owned by iHeartMedia, Inc. and is licensed to Auburn, California. The station has studios in North Sacramento near Arden Fair Mall, and its transmitter is near Auburn.

History

KAFI signed on in 1961, largely simulcasting sister KAHI in Auburn, California

After a signal upgrade in 1977 to target Sacramento, The call letters were changed to KHYL with an oldies format known as "K-HYL". It dabbled with adult contemporary in the mid 1980s.

They moved to 2435 Marconi in Sacramento and flipped to oldies with "Solid Gold 101" in the late 80's and "Oldies 101" until 1991. John Parker owned the Station until American Media purchased and re-branded the station as "COOL 101" in 1991.

COOL 101 was imaged in the style of Drake-Chenault (KYNO/KHJ/KFRC) Top 40 Radio delivery, with the use of the Johnny Mann Boss Radio Jingles, Top of the hour tymp and the booming voice of Charlie Van Dyke. COOL 101 also did something unfounded and added the San Francisco 49er's to their broadcast schedule.

KHYL became very successful was one of the top 5 stations constantly in the 25-54 demo during this time (per Arbitron) until 1999 when the Gold format was dumped for Urban Oldies.

In 1996 Chancellor Media purchased American Media and in 1997 moved to their current location at 1440 Ethan Way Sacramento.

Magic 101

In 1999, AMFM changed the longtime "Cool" oldies format to Jammin' Oldies (Rhythmic Oldies) as "Magic 101". The rating would never reclaim as they once were as "Cool 101". Entravision would pick up to "Cool" oldies format over to their 101.9 signal KCCL now known as KNTY.

V101

In 2001, Magic 101 was dropped in favor of "V101.1." Since the switch, the station began to add R&B product to the playlist (featuring San Francisco import Don Sainte-Johnn), followed by more Rhythmic Pop tracks. But as the ratings for the station grew, they made adjustments in the direction by becoming more current with Rhythmic hits and less focused on R&B and Old School product, possibly to entice 25+ listeners away from Rhythmic Top 40 rivals KSFM and KHHM. By August 2014, KHYL officially transitioned to Rhythmic contemporary, giving the market three stations with the same format. When the station had the lowest ratings of the three, it transitioned to classic hip hop on January 9, 2015.

KHYL-HD2

From 2008 to 2013, KHYL's HD2 subcarrier offered the Dance Top 40 "Club Phusion" format, which was programmed through iHeartMedia, Inc.'s Format Lab.[1] It replaced an Urban Ballads & Love Songs format, which they launched in 2006. In 2013, Club Phusion's successor "Evolution" has taken its place.

References

  1. ↑ Sacramento HD radio guide

External links

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