KWYL

KWYL

City of license	South Lake Tahoe, California
Broadcast area	Reno, Nevada
Branding	Wild 102.9
Slogan	Today's Hottest Hits
Frequency	102.9 (MHz) (also on HD Radio)
First air date	1966
Format	Rhythmic Top 40
ERP	39,000 watts
HAAT	892 meters
Class	C
Callsign meaning	K WYL = WYLD. Pronounced WILD
Owner	Cumulus Media (Radio License Holding CBC, LLC)
Sister stations	KBUL-FM, KKOH, KNEV
Webcast	LIsten live
Website	www.wild1029.com

KWYL (102.9 FM, "Wild 102.9") is a commercial radio station located in South Lake Tahoe, California, USA, broadcasting to the Reno, Nevada, area. The station broadcasts in full 5.1 digital surround sound and has a Rhythmic Top 40 music format.

History

KWYL began broadcasting in 2001 as "Wild 93.7", but in 2003 switched frequencies to 102.9, giving the station more signal coverage. Prior to this change, it was a rhythmic oldies outlet known as KGVN ("93.7 The Groove") from 2000 to 2001.

The 93.7 signal was later used by two more top 40s stations after KWYL: Rhythmic KYWD ("93.7 The Bomb") from 2003 to 2004, and KWNZ, which later returned to its former home at 97.3 as mainstream urban KSGG, only to later move to an AM signal and a combined FM translator/HD2 channel by 2013; the AM switched formats to Sports in March 2014 but the HD2/FM translator broadcasts continues on as the sub channels of Top 40/CHR rival KLCA. KWYL, which had reported to music trades as a Mainstream Top 40 while still in a rhythmic top 40 direction, was officially moved to Mediabase's Rhythmic panel in April 2014.

External links

• Official website
• Wild 102.9 MySpace site
• Query the FCC's FM station database for KWYL
• Radio-Locator information on KWYL
• Query Nielsen Audio's FM station database for KWYL