Libelle (Dutch magazine)
| Categories | Women's magazine Lifestyle magazine |
|---|---|
| Frequency | Weekly |
| Circulation | 405,558 (2012) |
| Publisher | Sanoma Media Netherlands B.V. |
| Year founded | 1934 |
| First issue | 13 April 1934 |
| Company | Sanoma |
| Country | Netherlands |
| Based in | Amsterdam |
| Language | Dutch |
| Website | Libelle |
Libelle (meaning Dragonfly in English) is a Dutch language weekly women's magazine published in Amsterdam, Netherlands.
History and profile
Libelle was first published on 13 April 1934.[1][2] The magazine was part of VNU[3] and was published by VNU Tijdschriften.[4] Then the magazine became part of Sanoma[5] and is published by Sanoma Media Netherlands B.V. on a weekly basis.[6] It has its headquarters in Amsterdam.[6]
Following the German occupation of the Netherlands during World War II the editors of Libelle supported for the loyalty to German forces.[7] In the late 1960s another women's magazine, Beatrijs, merged with Libelle.[8] During the 1990s Libelle was among the publications which functioned as an opinion leader in political and health-related issues.[9]
The target audience of Libelle is women aged between 30-55 most of whom are average Dutch women.[10] The weekly mostly features articles about fashion, beauty, culinary, travel, health, and work.[10][11] Franska Stuy served as the editor-in-chief of the magazine.[12]
The magazine has a Flemish edition with the same name, Libelle, published in Belgium.[13] Although they are part of the same company, each magazine has an independent editorial board.[13]
On 17 September 2014 Libelle opened its temporary pop-up shop in Haarlem.[14]
Circulation
Libelle was the thirtieth best-selling women's magazine in 2001 with a circulation of 643,000 copies.[4] The magazine had a circulation of 621,068 copies.[8] The circulation of the magazine was 461,694 copies in 2009,[15] 448,303 copies in 2010 and 431,989 copies in 2011.[16] Its circulation fell to 405,558 copies in 2012.[16]
See also
References
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