LOEWE (brand)

Loewe

Type	Sociedad Anónima
Industry	Retail
Founded	1846
Founder	Enrique Loewe Roessberg
Headquarters	Madrid, Spain
Key people	Enrique Loewe Lynch (Honorary President) J.W. Anderson (Creative Director)
Revenue	€61.3 million (2012)
Parent	LVMH Moët Hennessy - Louis Vuitton S.A.
Website	www.loewe.com

Loewe, S.A. (Spanish: [ˈlweβe]) is a Spanish luxury fashion house based in Madrid and is owned by the LVMH Group.

History

LOEWE began as a cooperative of leather artisans in the center of Madrid in 1846. German entrepreneur Enrique Loewe Roessberg consolidated the workshop under his name in 1872, creating one of the world’s original luxury houses. As LOEWE evolved and expanded over the next century, a commitment to modernity emerged as a defining characteristic: In the 1950s and 60s, LOEWE’s offices and stores in Spain became a beacon of progressive international design thanks to the radical architecture and interiors of Javier Carvajal. In the 70s and 80s, LOEWE’s capabilities with leather ensured rapid internationalization, resulting in store openings in Tokyo, Hong Kong and London.

In 1970, artist Vicente Vela created the Anagram, the abstract symbol consisting of four intertwined Ls that has been stamped ever since on LOEWE’s products as an emblem of material and technical excellence. LOEWE’s first ready-to-wear collection was introduced in 1965—bringing fashion into the core of the brand—followed by the debut of the iconic, unlined Amazona bag in 1975. The house was acquired by luxury group LVMH in 1996.

In October 2013, Jonathan Anderson was appointed Creative Director.

Product line

Loewe shop in Hong Kong

Loewe Amazona and Flamenco are the most iconic bags.

7 Loewe is their last men's fragrance. 7 or "Siete" It is supposedly a reference to the seven capital sins, the seven wonders of the world and the seven cosmic laws. The blue of the bottle was allegedly selected to correspond to a color called "Peacock Blue" which is one used to color the matador's costume of lights.

Men's Fragrance

• Agua
• Agua El
• Esencia
• Loewe Pour Homme
• Solo
• Solo - Eau de Cologne Intense
• Solo Absoluto
• Solo Pop
• Solo Platinum
• 7
• 7 Natural

Women's Fragrance

• A Mi Aire
• Agua
• Agua Ella
• Agua Mediterráneo
• Agua Cala D'Or
• Aire
• Aire Allegro
• Aire Sensual
• Aire Loco
• Aura
• Esencia Femme
• Gala
• Gala Noche
• I Loewe You
• I Loewe You Tonight
• I Loewe Me
• L de Loewe
• Quizás - Parfum y Eau de Toilette
• Quizás Pasión

Distribution

Loewe with over 150 stores operates in more than 35 countries.

References

• Morris, Bernadatte: Loewe Leather Arrives, The New York Times, 21 September 1983.

External links

Media related to at Wikimedia Commons

• Official website
• Loewe page at LVMH
• LOEWE (brand) – brand and company profile at Fashion Model Directory