Made in China

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A "Made in China" label

Made in China or Product of China (simplified Chinese: 中国制造; traditional Chinese: 中國製造; pinyin: Zhōngguó zhìzào,) is a country of origin label affixed to products manufactured in the People's Republic of China.

Terminology

Made in China is used for products manufactured in mainland China. Products made in Taiwan are labeled as "Made in Taiwan".[1][2]

Branding

A series of highly publicized scandals involving faulty products exported from China in recent years (notably food safety incidents such as protein adulteration and the 2008 Chinese milk scandal) has harmed the Made in China brand, as 40% of product recalls in the United States were of imports from China.[citation needed] Nevertheless, new scandals continue to surface.[citation needed] Despite the recent[when?] scandals, most consumers do not consistently check for the country of origin label[citation needed], and there is little brand awareness for Chinese products in particular.[3] The "Made in China" brand was historically challenged by the US Cold War media campaigns that reported negatively on the brand and publicized hearings on the security of Chinese products in the United States Congress.[4] Conversely, some advertising companies and the American Chamber of Commerce[citation needed] in Shanghai have since the late 1990s endeavored to shed the Made in China brand of its cheap image, as Made in Japan has done.[4]

Marketing significance

The Made in China label is one of the most recognizable labels in the world today, due to China's rapidly developing manufacturing industry, its relatively low manufacturing wages[citation needed] and it being the largest exporter in the world.[5]

Major incidents related to exported products

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On more than one occasion, Made in China products have caused global concerns about their quality and safety and resulted in large scale product recalls. In the 2007 Chinese export recalls, for example, product safety institutions[according to whom?] in the United States, Canada, the European Union, Australia and New Zealand issued recalls and import bans on a wide range of Chinese-made consumer goods, such as pet food, toys[6] toothpaste,[7][8] lipstick, toothpaste and certain types of seafood.

During the 2008 Chinese export recalls, heparin was announced by the U.S. Food and Drug Administration (FDA) due to contamination of the raw heparin stock imported from China.[9][10] [11]

Lenovo has admitted in a public statement that it had pre-installed third-party adware named Superfish that was considered malicious on an unknown number of machines, beginning from 2010.[12][13][14]

Development plan

In 2013, the State Council approved a plan called "Made in China 2025." Drafted by the Ministry of Industry and Information Technology, it took over two years to complete by one hundred and fifty people. The plan's aim is to improve production efficiency and quality.[15]:{{{3}}}

See also

References

  1. Fan, Y. (2008) “Country of origin, branding strategy and internationalisation: the case of Chinese piano companies”, Journal of Chinese Economic and Business Studies, 6:3, 303-319, available at http://www.fenamsourcing.com/country-of-origin-branding-strategy-and-internationalisation-the-case-of-chinese-piano-companies/
  2. Fan, Y. (2006) “The globalisation of Chinese brands”, Marketing Intelligence &Planning, 24:4, 365-379, available at http://www.fenamsourcing.com/the-globalisation-of-chinese-brands/
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  7. Spain withdraws Chinese toothpaste from the oral care market CosmesticsDesigns.com. 12 July 2007.Accessed: 2007-09-05.
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  9. CBS News, Blood-thinning drug under suspicion
  10. FDA informational page with information and links about FDA investigation.
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  12. http://news.lenovo.com/article_display.cfm?article_id=1929
  13. https://www.us-cert.gov/ncas/alerts/TA15-051A
  14. http://www.avg.com/campaign-landing-pages/ww-en/lenovo-superfish
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External links