Mustard TV

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Mustard TV
Launched 24 March 2014
Owned by Archant Community Media Ltd
Audience share Local TV Macro Network:[Note 1]
0.01% (September 2015 (2015-09), BARB)
Headquarters Prospect House, Rouen Road, Norwich, NR1 1RE
Freeview Channel 7
Virgin Media Channel 159

Mustard TV is a local television station based in Norwich, Norfolk. It broadcasts to over 400,000 people, covering Norwich and much of Norfolk reaching Cromer in the north of the county, Dereham to the west and parts of south Norfolk and north Suffolk. A wholly owned subsidiary of regional media group Archant, its managing director is Fiona Ryder, appointed in September 2012.[1]




  • 23 -, media regulator Ofcom extended the invitation for local operators in cities across the United Kingdom to operate a new local television service in their area.



Ofcom announced that Mustard TV had won the licence to operate the local TV service[2] for the Norwich area to be broadcast on Channel 7. It is set to become one of nineteen new stations to launch across the

country in .[3]

  • 24 - Mustard TV started broadcasting on Freeview channel 8 OFF

and was the second local TV station to launch in the UK. It offers a programme catch up service on its website and plans to launch on Virgin Media, channel 159 before the end of 2014.



  • 24 - Mustard TV Birhday


  • 5 - Mustard TV to move from OFF Channel 8 to ON Channel 7


  • 1 - Mustard TV 24 Hours Norwich News Wire
  • 6:00.PM - 11:00.PM (MONDAY. - FRIDAY).
  • 10:00.AM - 12 OO.PM (SATURDAY)
  • 2:30.PM - 6:00.PM (SUNDAY)


Mustard TV broadcasts a wide range of local programming including news, current affairs, entertainment, culture, sports, property and cookery.[4]

The station broadcasts 90 minutes of local news from Mustard TV's Norwich studio every weekday evening. The Mustard Show is a nightly magazine show on local life, comedy, drama, gameshows, culture, arts and human interest stories is one of its flagship programmes, airing at 6.15 pm every evening during the week and hosted by former NCFC football player Darren Eadie and Future Radio presenter Beth Davison.

The station is working with regional production companies on new programming ideas and has close links with Norwich University of the Arts and Norwich City College


Mustard TV and its studios are based at Prospect House, Rouen Road in Norwich at Archant's headquarters.




  • 23 - the station received widespread press attention after broadcasting an exchange between Helen McDermott and Darren Eadie in which an obscene word was used. The clip was not intended for broadcast but was aired accidentally. The station was forced to apologise.[5]


On the evening of Tuesday 28 July , Mustard TV was set to broadcast a live pre-season Norwich City friendly against West Ham. However, the live feed failed due to a satellite problem. Instead, the channel broadcast a blank screen bearing the words: "Sorry, we're having some technical difficulties. We'll be back with you as soon as we can". A recording of the match went out around 90 minutes later. An apology was later issued by managing director Fiona Ryder.


  1. Audience data for Local TV channels across England, Wales & N. Ireland are measured and reported together, as "Local TV Macro Network".
  1. BBC News (24 March 2014). "Norwich local TV Service launches on Freeview". BBC News. Retrieved 24 March 2014.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  2. Ofcom (6 February 2013). "Licensing Local Television – Statement". Ofcom. Retrieved 6 February 2013. line feed character in |title= at position 30 (help)<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  3. Ofcom (1 March 2013). "Ofcom awards second set of local TV licences". Ofcom. Retrieved 1


    ===March==. line feed character in |accessdate= at position 2 (help); Check date values in: |accessdate= (help)<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>

  4. Parr, Jonathan (14 November 2014). "Is local television working?". Royal Television Society. Retrieved 14 November 2014.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>

External links