Nico Roozen
Nico Roozen (born 1953) is a Dutch economist who, in collaboration with Frans van der Hoff and ecumenical development agency Solidaridad, launched Max Havelaar, the first Fairtrade certification initiative in 1988. Roozen played a key role in convincing several major Dutch retailers to offer Fairtrade goods, which later led to the commercial success of Fairtrade certification. On October 25, 2007, Nico Roozen received a Royal Honour (Officer in the Order of Orange Nassau) for his dedication for years to Fairtrade.
In 1996, Roozen launched AgroFair, the first Fairtrade fruit company in Europe.
Nico Roozen is today director of the Dutch development agency Solidaridad.
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