PVR-resistant advertising
From Infogalactic: the planetary knowledge core
PVR (DVR)-resistant advertising is a form of advertising which is designed specifically to remain viewable despite a user skipping through the commercials when using a device such as a TiVo or other digital video recorder. For instance, a black bar with a product's tagline and logo or the title of a promoted television program or film and its release date may appear on the top of the screen and remain visible much longer being fast-forwarded than a usual commercial.
This was used first by cable network FX's British network when advertising Brotherhood.[1]
References
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