Plum district
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| Type | Electronic Commerce |
|---|---|
| Founded | 2009 |
| Key people |
|
| Website | PlumDistrict.com |
| Alexa rank |  27,560 (April 2014[update])[1] |
| Registration | None |
| Launched | March, 2010 |
| Current status | Online |
The company is headquartered in San Francisco and offers national deals in North America along with local deals in markets including Orange County, Los Angeles, New York City, San Diego, Denver, and San Francisco. In March 2011, Plum District was selected by Facebook as one of nine partners in its daily deal business.[2]
In July 2011, Soleil Moon Frye joined Plum District's Advisory Board.[3] Moon Fyre, best known from her childhood role as Punky Brewster, has over 1.4 million followers on Twitter, and 100,000 Facebook fans.
Raul Vazquez, ex CEO of Walmart.com, joined the Board of Directors in December, 2011.[4] Vazquez was named number 14 on Money Magazine's 40 under 40 list for 2010.[5]
Plum District teamed with The Walt Disney Company to launch Disney Family Deals in July 2012.
Funding
Plum District received $8.5M in funding from Kleiner Perkins Caufield & Byers and General Catalyst Partners,[6] two top U.S venture firms. Previous financing of $2.1M came from a collection of angel investors.[7]
In December, 2011, the company raised a combined $20 million from General Catalyst Partners, Kleiner Perkins, Comcast, and Duke University.[4]
Business Model
Plum District introduces one new deal every day in each of the local markets it serves. The deal is mailed to local and national Plum District subscribers.
Acquisitions
The company acquired merchant loyalty business Chatterfly and New York based daily deal business DoodleDeals, in December 2011.[4]
References
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- ↑ http://blog.plumdistrict.com/2011/07/from-punky-brewster-to-plum-district-advisor/
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