R. White's Lemonade
R. White's Lemonade is a brand of a carbonated lemonade, which is produced and sold in the UK by Britvic.
R. White's is a brand that has been produced for over 150 years[when?]. Robert and Mary White produced the first R. White's lemonade in Camberwell, London, in 1845. The White Family took over H. D. Rawlings Ltd. in 1891, the year that it was incorporated, and then R. White & Sons Ltd. was itself incorporated in 1894. The company was taken over by Whitbread in the 1960s, and was later absorbed by Britvicin 1986, when Britvic and Canada Dry Rawlings Ltd merged.
In the 1970s R White's also made orangeade, dandelion and burdock, and cream soda. The lemonade product, formerly made using real sugar, has (as of 2012, possibly earlier) changed the traditional recipe, replacing sugar with aspartame, saccharin and acesulfame K [1] R. White's still contains real lemons and is available in diet, cloudy and clear varieties.
Marketing
In 1973 the popular 'Secret Lemonade Drinker' advertising campaign was launched by London agency Allen, Brady and Marsh and devised by Rod Allen, who wrote the slogan. The adverts featured actor Julian Chagrin[2][3] or David Porter[4] in pyjamas creeping downstairs to raid the fridge for R Whites Lemonade. Ross MacManus wrote and sang the advert's song, with his son Elvis Costello (then called Declan MacManus) providing the backing vocals. The adverts were the brand's most famous advertising campaign, and continued to air until 1984 and won a silver award at the 1974 International Advertising Festival.[4]
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