Renova (company)
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Renova (full name: Renova - Fábrica de Papel do Almonda, SA) is a Portuguese company that produces paper consumption goods (such as tissues and toilet paper).[1] It is based in the city of Torres Novas, located in Médio Tejo, a NUTS3 subregion belonging to Centro region.[2] It is one of the most well-known industry brands inside and outside of the country. Their products are sold and advertised in countries like Japan, France, the UK, the United States, Belgium, and Spain.[3]
Contents
Products
Renova's main products are tissues for domestic and sanitary use such as toilet paper, kitchen rolls, napkins, handkerchiefs, facials.[4] Renova is also present in feminine hygiene products, wet wipes, and printing & writing paper. A major success in recent years is the unique Renova Black Toilet Tissue.[5][6]
Brand
It became known to a wider public (outside of Portugal) through an advertising campaign (first launched in 2002) that made use of sex appeal to sell toilet paper - something other companies didn't dare to do before. The campaign, using photos made by the French photographer François Rousseau, received special attention of the French magazine Photo, which promoted a photographic contest inspired by it (and sponsored by the company).
- 2007 Renova spans its sales over 50 international markets, with 40% to 50% of sales outside its domestic market.
- 2006 For the first time, a Renova product is reviewed by major national newspapers and fashion magazines across the globe.
- 2005 After launching Renova Black, the first black toilet paper ever, new trade channels across the globe become interested in the product.
- 2004 Renova Belgium starts its operations in Belgium and Lisbon.
- 2003 Renova launches its first moist toilet paper product lines.
- 2002 Renova France starts operations in France, using its innovative “Fresh&Clean” toilet paper as main market driver.
- 1999 ISO 14001 certification, for environmental compliance, is granted to Renova SA, which becomes the first company with such certification in Spain and Portugal.
- 1998 Launch of the first toilet paper in the world integrating micro-droplets of smoothing cream (“Renova Fresh&Clean”).
- 1995 Major branding reform takes place, with all products starting to carry the brand name “Renova”.
- 1990 Renova España SA begins its operations in Spain.
- 1989 The first modern cross-category line of products is launched (“Renova Class”).
- 1979 Mill number 2 is inaugurated.
- 1970 First feminine hygiene line of products is launched (“Reglex”).
- 1961 The modification of the business structure is completed: from office paper to disposable household and body paper products.
- 1958 The company launches “Renova Super”, the best selling product of the company ever.
- 1950 Acquisition of a dedicated high voltage power line complementing the main energy source of the factory: the river.
- 1943 A new group of stockholders takes hold of the company. Renova – Fábrica de Papel do Almonda, SA is born.
- 1939 Foundation of the private company Fábrica de Papel do Almonda Lda.
- 1818 David Ardisson chose the Renova brand as the watermark for the first sheet of paper manufactured on the banks of Almonda river, Torres Novas[citation needed]
References
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