Rhythmic contemporary
Rhythmic Contemporary, also known as Rhythmic Top 40, Rhythmic CHR or Rhythmic Crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip hop and upbeat R&B hits. Rhythmic contemporary rarely uses rock or country in its airplay, but it may occasionally use a reggae, Latin, reggaeton, or a Christian/gospel hit. Essentially, the format is a cross between mainstream radio and urban contemporary radio formats.
Format history
Although some top-40 stations such as CKLW in Windsor/Detroit made their mark by integrating a large amount of R&B and soul product into their predominantly pop playlists as early as 1967, such stations were still considered mainstream top 40. It was not until the disco era of the late 1970s that such stations came to be considered as a format of their own as opposed to top-40 or soul. This development was largely spurred by the highly successful "worst-to-first" debut of the disco-based format on WKTU on 92.3 FM in New York City (now WBMP) in 1978. That station was classified as disco but actually played a blend of disco, dance music, and pop crossovers. At that time, stations playing strictly R&B tracks were known as "black" or "soul" stations. Stations such as WKTU came to be known as urban contemporary in the early 1980s as the disco era ended. In the 1980s, many urban contemporary stations began to spring up. Most of these leaned towards R&B and away from a lot of dance music. These urban stations began sounding identical to so called black stations and by 1985, stations that played strictly R&B product were all known as urban stations. Still, some urban outlets continued adding artists from outside the format onto their playlist. In most cases it was dance and rhythmic pop but in other cases they added a few rock songs. For example, Detroit's successful WDRQ included artists such as Cyndi Lauper, Culture Club and The Romantics in its urban format circa 1984.
But it wasn't until January 11, 1986 that KPWR in Los Angeles, a former struggling adult contemporary outlet, began to make its mark with this genre by adopting this approach. It would be known as crossover because of the musical mix and the avoidance of most rock at the time. Shortly afterward WQHT in New York adopted a similar crossover format and enjoyed similar ratings success. The new breed of crossover stations broke a number of popular artists, including Expose and The Cover Girls, but such artists couldn't reach either the Billboard Hot 100 or Hot Black Singles charts because their airplay was split between a handful of mainstream top-40 and black reporting stations. Billboard magazine thus debuted its first rhythmic top-40 airplay chart, the "Hot Crossover 30," in its February 28, 1987 issue. The Crossover panel's initial lineup of 18 stations included five exclusive Crossover reporters (KPWR, WQHT, WHQT Miami, WMYK Norfolk, and WOCQ Ocean City, MD) as well as 13 stations which also retained their prior CHR or black reporter status (among them WPOW Miami, WHRK Memphis, KMEL San Francisco, WHYT Detroit, WQUE New Orleans, and XHRM Tijuana/San Diego). This was the first rhythmic top-40 airplay chart in any radio/records trade magazine. The chart's first number one song was "Lean on Me" by Club Nouveau.[1]
Today, Mega 97ONE in Santa Maria broadcasts such a format. [2]
For years since its inception, the rhythmic name has been a source of confusion among music trades, especially in both Billboard (which used the Rhythmic Top 40 title) and Radio & Records (which use the CHR/rhythmic title for their official charts). In August 2006 Billboard dropped both the "top 40" and "CHR" name from the rhythmic title after its sister publication Billboard Radio Monitor merged with Radio & Records to become the "New" R&R as part of their realignment of format categories. The move also ended confusion among the radio stations who report to their panels, which was modified by the end of 2006 with the inclusion of non-monitored reporters that were holdovers from the "(Old) R&R" days.
Still, over the years since its inception, the genre has grown and evolved in its position between traditional R&B outlets (who claim that the Rhythmic contemporary format does not target or serve the African-American community properly) and the traditional Top 40 hit stations. However, both R&B and mainstream top 40 outlets have taken cues from the Rhythmic contemporary format through the years.
