São Paulo Fashion Week
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São Paulo Fashion Week | |
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The event attracts the attention of the world press.
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Location(s) | São Paulo, Brazil |
Inaugurated | 1995 |
Founder | Paulo Borges |
Organised by | Grupo Luminosidade |
Website | |
ffw |
The São Paulo Fashion Week is an clothing trade show held semi-annually in São Paulo. It is notable as "Latin America's pre-eminent fashion event"[1] and it is considered the fifth largest fashion week after in the world behind New York, London, Paris and Milan.[2] It has been controversial in the past because of a "longstanding bias towards white models." In 2009 quotas were imposed that required that 10 percent of models to be "black or indigenous" as a way to foster equal opportunity.[1]
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