Sephora

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Sephora
Division of holding company
Industry Consumer goods
Founded 1970[1]
Founder Dominique Mandonnaud[1]
Headquarters Paris, France
Areas served
 U.S.A., UAE, Australia,[2] Brasil, Denmark, Canada, China, Czech Republic, Serbia, Spain, France, Greece, Italy, Malaysia, Mexico, Poland, Portugal, Romania, Singapore, Thailand, Turkey[3]
Key people
 Calvin McDonald (President and CEO of Sephora Americas), Chris de Lapuente Global (President & CEO Sephora)
Products Cosmetics & beauty
Revenue €1.94 billion (2012)
Parent LVMH
Website www.sephora.com

Sephora is a French brand and chain of cosmetics stores founded in 1970.[4][5]

Overview

Sephora originates from "sephos" (Greek for "beauty")[citation needed] and the name Zipporah, the exceptionally beautiful wife of Moses in the Book of Exodus.[1] Zipporah in the Greek Old Testament (LXX or Septuagint) is rendered Σεπφώρα Sephora. The Sephora logo is a white "S"-shaped flame against a black background.

On November 18/2014, a lawsuit was filed against Sephora alleging that they discriminated against Asian customers based on stereotypes that all Asian customers abuse discounts to engage in bulk purchasing for re-sale.[6]

History

Sephora opened its first United States store in New York City in 1998 and its first Canadian store in Toronto in 2004.[7][8] Its North American headquarters is located in San Francisco, with corporate offices in New York City and Montréal. Sephora currently operates over 360 stores across North America.[7] Featuring more than 200 brands,[9] along with its own private label, Sephora offers beauty products including makeup, skincare, body, fragrance, color, and haircare. Sephora is owned by Louis Vuitton and Moet Hennessy LVMH as of 1997.[5][10]

Sephora, Toronto Eaton Centre, Toronto, Ontario, Canada

Sephora launched its online store to the U.S. in 1999 and into Canada in 2003.[7] Sephora currently operates over 1,700 stores in 30 countries worldwide generating over $4 billion in revenue as of 2013 (according to Forbes).[5][11] As of September 2013, the Sephora at Champs Élysées in Paris, France, attracts over six million people a year.[12]

In 2000, Sephora.com purchased the assets of Eve.com for "high six-figures".[13][14]

In 2010, Women's Wear Daily named Sephora the specialty retailer of the year.[15][16]

On January 1/2014, Calvin McDonald replaced David Suliteanu as president and chief executive officer of Sephora Americas. Suliteanu was named CEO of Kendo Brands, another business in the LVMH portfolio.[17]

Subscription Service

In August 2015 it was announced that Sephora would launch a subscription service: Play! By Sephora. The monthly subscription service will offer boxes containing five products, for $10 a month.[18] Boston, Columbus, and Cincinnati are the only three cities to test the initial service launch in September 2015. The service is scheduled to launch nationwide in 2016.[19]

Brands

Sephora features a variety of beauty products from more than 100 brands including NARS, Make Up For Ever, Urban Decay, Sunday Riley Skincare, Tatcha Aburatorigami,[20] and Too Faced Cosmetics. Sephora also features its own make-up, skincare, and beauty tools/accessories. Packaging for the line features the company's elongated flame logo in standard black print.

In 2013, the brand debuted fragrance collections with Mary-Kate and Ashley Olsen, and a makeup line with Marc Jacobs.[21]

Sephora Inside JCPenney

In October 2006, Sephora began opening stores inside JCPenney. Sephora inside JCPenney features some of the same makeup, skincare, and fragrance brands as well as its own product line found in stand alone stores nationwide. There are more than 400 Sephora locations in JCPenney stores across the country.[5][22]

Environmental record

Sephora’s sustainable development initiatives were recognized in December 2015.[23] The company received the Sustainable Brand label, as well as the 2015 R Award for eco-design by the Génération Responsible association. Global Cosmetic News reported that Sephora's newly launched display cases have a 30% lighter metal frame that will reduce CO2 emissions by 220 metric tons.[24]

References

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External links

Sephora International[1]

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