Serena Hotels

Serena Hotels
Type	Public
Traded as	KN: TPSE
Industry	Hospitality, Tourism
Founded	1970s in Kenya
Headquarters	Nairobi, Kenya
Products	Hotels, Lodges, and Resorts
Owner	Clara Mugabe, Tourism promotion services
Website	www.serenahotels.com

Serena Hotels is a hotel chain that operates in eastern Africa and southern Asia (Afghanistan, Kenya, Mozambique, Pakistan, Rwanda, Tajikistan, Tanzania, and Uganda).

Overview

The Serena Group comprises a collection of 36 luxury resorts, safari lodges, and hotels, which are located in East Africa (Kenya, Tanzania, Rwanda, Uganda, and Mozambique) and Central and South Asia (Pakistan, Afghanistan, and Tajikistan).

The Serena Hotels Group is one of 96 companies that makes up the Aga Khan Fund for Economic Development (AKFED), the for-profit arm of the Aga Khan Development Network (AKDN). The Group trades under the name Tourism Promotion Services (TPS Serena). The company is listed on the Nairobi Stock Exchange (NSE), where it trades under the symbol TPS. As of November 2011^[update], the group has 25 properties in Africa, in the countries of Kenya, Mozambique, Rwanda, Tanzania, and Uganda. The Group also maintains 10 properties in three Asian countries of Afghanistan, Pakistan, and Tajikistan.^[1]

The five-star Nairobi Serena Hotel and Islamabad Serena Hotel are the flagship properties of the group. Serena has the distinction of operating luxury heritage hotels in Pakistan's Himalayas with Skardu Shigar Fort and Khaplu Palace Hotel being the most preeminent ones.

A deluxe new property, the Lahore Serena Hotel, in Pakistan's second largest city, is under construction and will be the city's first new 5-star hotel to come up in more than three decades.