Telefónica Building
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The Telefónica Building, in Spanish Edificio Telefónica, is a skyscraper in Madrid, Spain. It is located in Gran Via 28.[1]
Contents
History
The Telefónica Building was designed by Ignacio de Cárdenas, who conceived it after a previous study of Lewis S. Weeks in Manhattan. Even though the building is of American inspiration,[2] Cárdenas touch can be felt in its churrigueresque exterior ornamentation, a nod to Madrid Baroque architecture.
Its construction started in 1926 and it was fully completed in March 1929, despite opening its doors officially on 1 January 1930.[3] The workforce was composed of more than 1000 workers and the final cost added up to 32 million pesetas. It became one of the first skyscrapers in Europe.[4] It also held the Madrid height record by surpassing the Palacio de la Prensa, which it maintained until it was overtaken in 1953 by the Edificio España.[5]
During the Spanish Civil War it was used as an observatory by the Republican forces to watch the whereabouts of Francoist troops. This reason, and the fact of being the Office of Foreign Press, made it a target of bombings during the war. Ernest Hemingway, John Dos Passos and Antoine de Saint-Exupéry sent their reports from inside the premises.[6][3]
Skyline
The Telefonica Building rises to 89 metres. It comprises 14 high-ceiling floors plus a basement, a semibasement and a central tower, which is currently topped by mobile communication antennas. It can be seen from many places in Madrid city centre.
From 1967 to 2013,[7] its red lit clock has become a landmark at dusk and night. From 1 July 2013, the colour of the clock is blue to better accommodate the Telefónica corporate brand.[7] It prevails as the tallest building in Gran Vía, with the exception of Edificio España at the end of Gran Vía.
Nowadays
It currently hosts the Telefónica Flagship Store,[8] a Telecommunications Museum and an auditorium.
References
- ↑ García Algarra, Javier (2012). "De Gran Vía al Distrito C. El patrimonio arquitectónico de Telefónica". Doctoral dissertation, UNED, 2012. (In Spanish)
- ↑ Garcia Algarra, Javier (2010). "The American influence in Telefónica's public relations strategy during the 20's and 30's", IEEE HISTELCON 2010
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