Driving School (Alton Towers)
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The Driving School is a ride at Alton Towers for young children. It is basically a mock driving institution, where young children learn how to drive small cars. Riders are allowed to drive around a miniature course, where they are overseen by marshals. The track is mainly built and themed around the area (Cloud Cuckoo Land). It is decorated with wacky and colourful statues and scenery.[1][2][3][4] (It is due to close in 2016).
Reception
When opened in 2006, the Peugeot 207 Driving School was immensely popular with children. The appeal of allowing them to drive openly was a first at Alton Towers. Another marketing ploy was that the children received a faux driving licence after completing their 5-minute turn.
References
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