Tyrrells (crisps)
| 250px | |
| Product type | Snack foods |
|---|---|
| Owner | Investcorp, Bahrain |
| Country | United Kingdom |
| Previous owners | William Chase (founder) 2002–2008 Langholm Capital 2008–2013 |
| Website | tyrrellscrisps |
Tyrrells is a manufacturer of potato crisps owned by Bahrain-based Investcorp.
Contents
History
Foundation
Tyrrells was founded in Leominster, Herefordshire, in 2002 by farmer and entrepreneur William Chase.[1] Within several years of its creation Tyrrells expanded its market into Europe and later into the U.S. Tyrrells has received numerous awards for the taste and quality of its crisps, both in England, as well as internationally.[2]
Sale to Langholm Capital
In April 2008, Chase sold a majority stake for £30M to Langholm Capital. Chase had a long running dispute with Tesco over stocking his potatoes, and so refused to sell them any supplies of Tyrrells.[3] He said that his previous farming business had collapsed when "the large supermarkets, led by Tesco, began sourcing produce from overseas to push down costs."[3] After Langholm took over, they dropped the existing distribution chain, and focused on large supermarkets including Tesco; they then dropped Chase as a supplier of potatoes when they "found they could get them cheaper elsewhere".[4] Chase used the money from the sale of his stake in Tyrrells to start production of Chase potato vodka, again using his own farmed potatoes.[5]
Branding
In 2010, Perry Haydn Taylor's agency, big fish, began work on branding and marketing Tyrells, focusing on the "quintessentially English" identity of the product.[6]
Sale to Investcorp
In July 2013, the firm was sold for £100M to Investcorp, a Bahrain-based luxury brands investor.[4]
Overseas manufacturing
In 2015, Tyrrells acquired Yarra Valley Snack Foods in Melbourne, Australia, where it now manufactures its crisps for the Australian market.[7][8]
Products
Tyrrells produces a number of different types of crisps, popcorn and tortilla. As of April 2024[update] they produce 25 flavours of potato and vegetable crisps.[9][2][10]
References
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