Value menu
A value menu (not to be confused with a value meal) is a group of menu items at a fast food restaurant that are designed to be the least expensive items available. In the US, the items are usually priced between $0.99 and $1.49. The portion size, and number of items included with the food, are typically related to the price.
Contents
United States
Arby's
Arby's announced the launch of their value menu on April 9, 2010.[1] Items on the value menu vary based on location, but typically include small or value size roast beef sandwiches, curly fries, milkshakes, chicken sandwiches, ham and cheddar sandwiches, and turnovers.[2]
Burger King
Burger King added a value menu in 1998 with items priced at 99¢ (USD).[3] In 2002[4] and 2006, BK revamped its value menu, adding and removing products at 99¢, and later increasing some prices to $1.39.[5] Many of these items have since been discontinued, modified or relegated to a regional menu option.[6]
McDonald's
After numerous attempts beginning in 1991,[7] experimenting with a variety of menus and pricing strategies,[8] McDonald's launched its first national value menu, the Dollar Menu, in late 2002.[9]
Taco Bell
In 1988, Taco Bell lowered the prices of all new items and launched the first three-tiered pricing strategy and free drink refills.[10] In 2010, Taco Bell introduced the $2 Meal Deals menu, featuring a menu item (i.e., a chicken burrito, a beefy 5-layer burrito, a double decker taco, or a Gordita supreme), a bag of Doritos, and a medium drink.[11] In August 18, 2014, Taco Bell launched a new value menu called Dollar Cravings that included eleven food items each priced a $1.[12][13][14][15]
Wendy's
Wendy's is generally credited with being the first fast food chain to offer a value menu in October 1989, with every item priced at $0.99.[16][17][18]
References
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External links
- Fast Food Steps Up Value Menus. Bruce Horovitz, January 11, 2006. USA Today, Money.
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