Ben Going

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Ben Going
Born (1985-06-15) June 15, 1985 (age 38)
Cocoa, Florida
United States
Years active 2006-11, 2013-present
Known for Vlogging, stunt performance
Website www.boh3m3.net
Internet information
Web alias(es) boh3m3
Web hosting service(s) YouTube
Signature phrase "Hey kids!"

Ben Going (born June 15, 1985), username boh3m3 (pronounced bo-heem) on YouTube, is a video blog personality based in Torrance, California. He was a fairly popular on YouTube in 2006 and into 2007, and an early YouTube partner.[1]

Most of Going's videos are shot in black-and-white. He has claimed to be "the only person on the (YouTube) Most Subscribed List that swears excessively".[2] Often in his videos, he wears a signature black hat.[3] Subjects of Going's vlogs have included pop culture, the news media, and the state of the YouTube community, in addition to personal anecdotes.

YouTube

Going intended that his first submission to YouTube, posted in May 2006, serve as an audition tape for MTV's "Jackass".[4][5] That failing, he went on to adopt a vlogger personality that has worked to give him over 44,000 subscribers and a top spot on YouTube's Most Subscribed list.[6] Two of his videos, No Swearing! (posted June 6, 2006) and Why Do YouTube? (posted November 29, 2006 but has since been removed), were featured on YouTube's homepage and each has a view count over 900,000. Various news outlets have approached Going for his opinion on the state of the YouTube community or YouTube in general.[7][8][9]

Stemming from his video channel's exposure, YouTube paid Going to produce two videos for use in holiday themed, corporate sponsored promotions in December 2006. The first to be released was part of the YouTube and Coca-Cola Holiday WishCast, sponsored by Coca-Cola.[10] According to Adweek, this promotion marked the first time YouTube made an ad deal with its top users.[11] The second was featured on YouTube's homepage for the YouTube New Year's Eve Countdown, which was put on in partnership with Warner Music Group and sponsored by Chevrolet.[12]

Stickam has credited Going for bringing 1,000 new users to its video networking website hours after he advertised his presence there on YouTube.[13] In January 2007, he hosted a live, 24-hour Stickam broadcast to raise awareness for the Darfur conflict.[14]

In addition to several other popular YouTube users, Going contributed with Barenaked Ladies to produce a music video for their single "Sound of Your Voice" in February 2007.[15] The video has been featured on the Barenaked Ladies' homepage.

In May 2007, YouTube entered Going as one of the first users to take part in its partnership program. As a YouTube partner, Going can capitalize on "promotional opportunities" and advertiser based revenue sharing.[16][17] He was one of the first twenty to thirty YouTube users to have this status. Although The New York Times once quoted Going's saying that he hopes "video blogging might become some kind of career,"[4] since becoming a YouTube partner he has retracted that statement.[18]

YouTubers for net neutrality

On August 17, 2006, Going posted Save the Internet! to YouTube. Described by Newsday as "a one-minute, black-and-white, tech-age public service announcement", the video, which Going scripted, presents a short argument for net neutrality that includes video appearances by YouTube users Tony Huynh, Barats and Bereta, and Brandon Hardesty, among others. Free Press blog SavetheInternet.com subsequently featured it,[19] leading the video to gain a view count in excess of 500,000.[20][21] Of the video, Salon.com quoted Ben Scott, one of the coordinators of SaveTheInternet.com, to have said that Going's "Save the Internet!" "is doing the work of 30 full-time communications professionals".[22]

Vegemite wars

In February 2007, Australian news program A Current Affair picked up Going's January 27, 2007, The Australians are Fooling Us All! and used it to springboard a mock defense of Vegemite. In his video, Going imagines the substance to be made of "yeast, salt and pain." To counter, A Current Affair enlisted media personality Peter FitzSimons, who muses Vegemite to comprise, rather, "the distilled essence of Australia".[23] Although the segment focuses on Going, it also features Australian YouTubers who profess a fondness for Vegemite, including Natalie Tran[24][25] and Caitlin Hill.[26] A reporter for The Age responded by questioning A Current Affair's journalistic integrity.[27]

Personal life

Going grew up in Cocoa, Florida, and lived there until just before he started high school.[28] He waited tables in Huntsville, Alabama, throughout the earlier part of his YouTube career.[4] In April 2007, Going moved to Torrance, California,[29] after accepting an offer to apprentice under a professional music video director.[30] The move was facilitated by fan contributions exceeding $1,000.00 made through PayPal.[5]

See also

References

  1. Lua error in package.lua at line 80: module 'strict' not found.
  2. The Hill on Ben Going's MySpace blog as of August 12, 2007
  3. Lua error in package.lua at line 80: module 'strict' not found.
  4. 4.0 4.1 4.2 Lua error in package.lua at line 80: module 'strict' not found."Ben Going, creator of Boh3m3, another of YouTube’s most popular channels, started his YouTube series in part because he aspired to work with the Jackass team. Mr. Going, a waiter in Huntsville, Alabama, who shoots videos from his bedroom, now says he hopes 'video blogging might become some kind of career.'" Cite error: Invalid <ref> tag; name "NYT1" defined multiple times with different content
  5. 5.0 5.1 Hoffman, Scott "ExcChatting With Ben Going (Boh3m3 On YouTube)" "The Critic" at moviepicturefilm.com, March 17, 2007
  6. Official YouTube Most Subscribed List, YouTube as of June 15, 2007
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  10. YouTube and Coca-Cola Introduce Video Greeting Cards for the Holidays Joint YouTube and Coca-Cola press release December 12, 2006 For the first time people will be able to send their own personal videos as a holiday greeting card online. Visitors can share their holiday spirit by uploading their own videos, customizing video greetings created by popular YouTube personalities, Geriatric1927, Boh3m3, Terra Naomi, Renetto, TheWineKone and LisaNova, or sharing holiday-themed videos from Coca-Cola including clips from vintage Coke advertisements.
  11. Morrissey, Brian "Coke Uses YouTube Stars for Holiday Campaign" Adweek, December 13, 2006 Archived September 11, 2007 at the Wayback Machine
  12. Reardon, Marguerite YouTube hosts New Year's Eve Bash CNET News Blog December 29, 2006 Special video messages from YouTube celebrities, such as Boh3m3, Smosh, Terra Naomi, Renetto, Chad Vadar, and TheWineKone, along with artists from WMG labels Atlantic Records, Warner Bros. Records and Warner Music International will be featured on the home page.
  13. Stickam press release YouTube stars prove real identity live on Stickam Stickam, October 5, 2006 "...genuine high-profile video bloggers like boh3m3, who creates YouTube's 9th most subscribed channel, are using Stickam’s unique broadcasting and social networking site as a valuable tool for confirming their true identities live...."I think it's quite an awesome site," boh3m3 said about Stickam. "I wouldn’t be surprised if more YouTube people started using it as a tool to talk to the fans." boh3m3 achieved instant popularity on Stickam after announcing his plans to "Go Live" on the site. Just hours after his post appeared on YouTube, nearly 1,000 new Stickam accounts were created, and hundreds of members signed onto boh3m3's friend list. His profile received almost 10,000 views in just two days."
  14. Boh3m3, YouTube & Darfur the YouTube channel of neddotcom of darfurby.com, January 6, 2007
  15. Moses, Asher YouTubers star in Barenaked music video The Age, February 21, 2007
  16. YouTube Elevates Most Popular Users to Partners, The YouTube Blog May 3, 2007 Archived March 7, 2009 at the Wayback Machine
  17. Lua error in package.lua at line 80: module 'strict' not found.
  18. Boh3m3 and Thehill88 are official & the Journey of Vblogging Businessboomer's channel on YouTube, June 11, 2007
  19. "YouTubers Support Net Neutrality", SavetheInternet.com as of August 24, 2006
  20. Save the Internet! Boh3m3's channel on YouTube, as of April 17, 2007
  21. Lua error in package.lua at line 80: module 'strict' not found.
  22. Lua error in package.lua at line 80: module 'strict' not found.
  23. YouTube on OZ News: Vegemite Wars badbarb's channel on YouTube, February 8, 2007
  24. private video
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  27. Ed "Last Laugh: Vegemite Wars (or How to Get on National TV in Australia Without Really Trying)" The Age's blog "The Last Laugh", February 8, 2007
  28. Memoirs Of a Childhood Asshat Boh3m3's channel on YouTube, December 7, 2006
  29. The California Chronicles: Packing, Madness, and TV's Death Boh3m3's channel on YouTube, April 5, 2007
  30. The BIG Secret Revealed! Boh3m3's channel on YouTube, as of May 30, 2007

External links