Videocon

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Videocon Industries Limited.
Public Company
Traded as BSE532129
NSEVIDEOIND
Industry Conglomerate
Founded 1979
Founder Venugopal Dhoot[1]
Headquarters Mumbai, India
Key people
Venugopal Dhoot
(Chairman & managing director)[1]
Products Consumer Electronics
Home Appliances
Components
Office Automation
Mobile phones
Wireless
Internet
Petroleum
Satellite television
Power
Revenue Increase320,000 million (US$4.8 billion)(2013–14)[2]
Profit Decrease-716.3 million (US$−11 million)(2012–13)[2]
Number of employees
9,000 (2012)
Subsidiaries Videocon Telecom
Videocon d2h
Videocon Consumer Electronics & Home Appliances
Website www.videocon.com
videoconworld.com

Videocon Industries Limited is a large diversified Indian company headquartered in Mumbai.[3] The group has 17 manufacturing sites in India and plants in Mainland China, Poland, Italy and Mexico. It is the third largest picture tube manufacturer in the world.[4][5] The group is a US$5 billion global conglomerate.

Corporate profile

The Videocon group's core areas of business are consumer electronics and home appliances. They have recently diversified into areas such as DTH, power, oil exploration and telecommunication.

Consumer electronics

In India, the group sells consumer products like colour televisions, washing machines, air conditioners, refrigerators, microwave ovens and many other home appliances, through a multi-brand strategy with the largest sales and service network in India.[6]

Since the entry of Korean Chaebols and their rising popularity in the Indian market, Videocon from a stand-point of market leader has seen a slow decline to become a no 3 player in India. The company continues to do well in the washing machine and refrigerator segment but has significantly lost ground in the consumer electronics space, thanks to the mindset of Indian people who crave for foreign brands[7]

Mobile phones

In November 2009, Videocon launched its new line of mobile phones.[8] Videocon has, since launched a number of handsets ranging from basic colour FM phones to high-end Android devices. In February 2011, Videocon Mobile Phones launched the hitherto unknown concept of 'Zero' paise (1 paise is the 100th unit of 1INR) per second with bundled SIM cards of Videocon mobile services for 7 of its handset models.

In July 2015, Videocon Mobiles launched its own flagship smartphone Videocon Infinium Z51+ in India for ₹5499.[9]

DTH

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In 2009, Videocon launched its DTH product, called 'd2h'. As a pioneering offer in the Indian DTH market and introduced first radio frequancy remote in India, Videocon offered LCD & TVs with built-in DTH satellite receiver with sizes 19" to 42".

Telecommunication

Videocon Telecommunications Limited has a licence for mobile service operations across India. It launched its services on 7 April 2010 in Mumbai.

Retail

Videocon owns three retail brands : Planet M, DigiWorld and Next.

Acquisition of CPT arm of Thomson SA

Videocon acquired the colour picture tube (CPT) businesses from Thomson S.A. of France having manufacturing facilities in Poland, Italy, Mexico and China along with support research and development facilities in the fiscal year 2005.[10][11] The acquisition catapulted Videocon into the No. 3 slot in the global pecking order for CPTs.[12]

In 2005, Videocon Group took over Philips color TV plant and took over three plants of Electrolux India. Today, it has evolved into a conglomerate with annual revenues of over US$4.8 billion.

Awards and Recognition

According to the Brand Trust Report 2012 published by Trust Research Advisory, a brand analytics company, Videocon's was positioned 51st among India's most trusted brands. Subsequently, in Brand Trust Report 2013, Videocon was ranked 25th among the most trusted brands in India while according to the Brand Trust Report 2014, L&T was elevated to the 17th position among India's most trusted brands.[13]

See also

References

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  3. https://videoconworld.com/reach-us
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  10. http://www.thehindubusinessline.com/todays-paper/videocon-buys-thomsons-global-picturetube-biz-for-rs-1260-cr/article2181698.ece
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External links