Viva (UK and Ireland)

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VIVA Logo used since 13 December 2014
Launched 26 October 2009
Owned by Viacom International Media Networks Europe
Picture format 16:9, 576i (SDTV)
Audience share 0.03% (September 2015 (2015-09), BARB)
Slogan "Up your Viva!"
Country United Kingdom
Broadcast area United Kingdom
Replaced TMF
Sister channel(s)
Freeview HD Channel 57
Freesat Channel 511
Sky Channel 357
Astra 2E 11895 V 27500 2/3
Virgin Media Channel 317
Virgin Media Ireland Channel 709
WightFibre Channel 97
Streaming media
TVCatchup Watch live (UK only)

Viva (stylised as VIVA) is a music television channel in the United Kingdom and Ireland, owned by Viacom International Media Networks Europe. The channel launched on 26 October 2009, replacing TMF.[1][2][3][4]


The channel was officially launched on 26 October 2009 by Alexandra Burke, with an exclusive live performance of her single "Bad Boys". The first music video to be shown on Viva was Alphabeat's "The Spell" in The Official UK Chart Show Top 20 hosted by Sarah-Jane Crawford. It originally broadcast for 24 hours a day until Noggin was removed from the schedule and its hours were reduced to 09:00 – 06:00. It was further reduced to 09:00 – 03:00 on 1 August 2011. The unused hours are now used for teleshopping.[citation needed]

On 19 September 2011 the channel started broadcasting in the 16:9 picture format but the DOG was still set to the 4:3 picture format and appeared stretched; this was later fixed so it appears within the 4:3 safe zone. As with other Viacom channels, most 4:3 content has been stretched to 14:9.[citation needed]

Viva dropped its free-to-view encryption on satellite on 19 March 2013, before launching on the free-to-air platform, Freesat, on 2 April 2013.[5]

On 8 October 2014, following the Viacom takeover of UK broadcaster Channel 5, it was announced that Viva would be removed from Freeview with all of its entertainment content moving to 5*.[6] Its EPG slot was taken over by 5USA (which had moved from Freeview channel 31 for the launch of Spike) on 15 April 2015, with Viva moving to Freeview channel 74 and its broadcast hours changed to 09:00 to 11:00. The channel still broadcasts full-time on all other platforms.[citation needed]

As of 31 July 2015, Viva is now on Freeview channel 58, and is only available to viewers who have devices which are compatible with Freeview HD, Freeview Play, YouView or EE TV in selected areas of the UK. It will be broadcasting from 09:00 until 11:00.[citation needed] It moved once again on Freeview on 2 October 2015 from Channel 58 to 57.

Former programming

As well as music videos, Viva previously showed programmes from other Viacom channels including MTV, Comedy Central and Channel 5.



Noggin was an early morning children's television block from Nick Jr., that was broadcast on Viva from 06:00 - 09:00 daily. The programming block was first shown on TMF and was initially carried over to Viva. As of March 2010 the block has ended. The schedule in October 2009 included;

Television Hacking

Between July and August 2015 a number of UK television stations were hacked by phone and laptop, with the hackers using a cheat password to access the channels. This meant that programmes were switched around with some programmes freezing into ad breaks and also at the start of a programme no announcer or titles.[7] For a number of music channels it would be that there would be no picture for the music video or voices for entertainment programme with the first television hacking scandal beginning on 6 July 2015 after viewers phoned in complaining the password was removed but was soon returned on 20 July 2015. A lot of channels involved in the hacking would go off the air at 11pm and return at around 3 or 4am instead of being 24 hour channels, On 17 August 2015 producers of channels apologised and the problem was resolved.[8] The last hacking was on 22 August 2015 after nearly 2 months of television problems. VIVA was one of the channel's involved in the hacking with a lot of programmes being held back.

{Channels involved}

See also


  1. "Rebranding - TMF". AGB Nielsen Media Research. 14 October 2009. Italic or bold markup not allowed in: |publisher= (help)<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  2. Plunkett, John (16 October 2009). "MTV replaces TMF with Viva". London: Guardian. Retrieved 27 May 2010. Italic or bold markup not allowed in: |publisher= (help)<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  3. "MTV prepares for UK launch of VIVA". Digital Spy. 16 October 2009. Italic or bold markup not allowed in: |publisher= (help)<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  4. "Viva Set To Launch". MTV. Retrieved 26 October 2009. Italic or bold markup not allowed in: |publisher= (help)<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  5. "VIVA and Travel Channel join Freesat". a516digital. 2 April 2013.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  6. "Viacom to launch Spike TV in UK". Broadcast. 8 October 2014. Retrieved 15 April 2015.<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>
  7. television-channels-hacked-in-the-uk-television-stations-and-services
  8. television- hacking-2015-finally-resolved

External links